Packaging News You Can Use

• General issues relative to packaging may be regulated by various agencies both domestic and international. What impacts one group in one may crossover to your industry. On point: Big Brother Is Watching You
• What happens with packaging in one country can impact another. Once a concept gains traction it can get widespread global acceptance. To learn more read: Packaging: The Hidden Power Player In A Global Society
• Groundswell of consumer attitudes will influence the packaging industry. Consider the biggest consumer issues for the future of your business. More insights in 10 Packaging Trends That Will Make Consumers Buy
• GMTA (Great minds think alike). Your packaging innovation or concept is being thought of by someone else at the same time as you. Don’t wait to innovate! It might be later than you think. Need to know more about packaging innovation? Read: Is Packaging Innovation The Chicken Or The Egg
• Vast majority of consumers do not understand role of product packaging. The more you do to educate them will help them connect to your brand. Outpackage The Competition Before They Outpackage You

What The Packaging Diva Can Do For You:

People hire me because track packaging trends and innovation and how it is going to impact your business.  Innovation is what will save this country and your business.

I’m looking for that perfect partner that wants to be ahead of the curve, to share my insights, expertise and forwarding thinking concepts. Is that you?

Contact me JoAnn Hines Packaging Diva at my web site http://packagingdiva.com or by phone 1-678-594-6872

Tags: Advertising, branding, business, competition, consumer attitudes, eco packaging, globalization, great garbage patch, green, greenwash, invention, marketing, media, online community, package design, packaging design, packaging innovation, packaging trends, Rebranding, retail, Small Business, social media, sustainability, sustainable packaging, Twitter

• The groundswell of consumer attitudes will influence the packaging industry. Consider the biggest issues in planning your packaging for the future. Are consumers angry about packaging? You bet more on point: Angry Consumer Packaging

• What happens to packaging in one country can flow to another. Once a concept gains traction it can get widespread acceptance in many countries. Look at what happened least week with Australia and mandating plain cigarette packaging. On Point: Packaging: The Hidden Power Player In A Global Society

• General issues relative to packaging may be regulated by various agencies. What impacts one group may crossover to your industry. Packaging trend: Big brother is watching you and what you do with your packaging. Are You Wanted By The Packaging Police

• Influences outside your control can impact your product packaging. Watch for movement related to causes or issues that might impact your business. Green causes are particularly hot right now but are they real? Read: Eco Packaging Transformation

• The most esoteric packaging can capture your target demographic. Remember it’s not just a package its your brand. This will explain more: Understanding The Critical Role Of The Brand In Product Packaging

Tags: angry consumer, branding, business, clamshell, Consumers, Earth Day, eco packaging, global warming, great garbage patch, green, greenwash, media, online community, package design, packaging design, packaging innovation, packaging police, packaging trends, Rebranding, retail, Small Business, social media, sustainability, sustainable packaging, wrap-rage

Whether you know it or not there is a war against packaging: people who perceive that it’s too much or wasteful and the people who actually package the product.and the people who manufacture the packaging.

There are two sides to every packaging story and what’s going on behind the manufacturing and distribution scene that no one ever considers. Packaging is under attack and in most cases unjustly so. Plus there is a big contingent against any type of packaging. Simply put, no packaging is n impossibility unless you want to regress your lifestyle about 100 years.

Packaging had evolved from simple vessels that stored and protected food and beverages to the sophisticated packaging we see today. Depending upon the culture the packaging needs change. The more sophisticated and affluent the society the more packaging that is consumed. As income grows so does discretionary spending. Increasing demand for goods and services requires more products and packaging.

The media loves to criticize packaging. Phrases like the great “garbage patch” and “wrap rage” incite consumers into frenzy against packaging.  As we move forward in the coming years packaging needs to be reconsidered from all aspects. Yes, it does contribute to 1/3 of the garbage in the landfills. Yes, many products are over packaged and the packaging can and should be reduced. Yes, the packaging industry needs to do a better job in resolving packaging problems and creating waste.

We need to look at packaging from a different perspective. Keeping all the primary functions in place: transporting, protecting, containing, securing, educating and informing the consumer about what’s inside. Yet, at the same time keeping awareness about what we can do to lessen the societal impact of packaging.

People want goods and products convenience isn’t going away, so how do we marry the two?  Let’s consider the issue: consumers still want convenience yet at the same time less packaging an products packaged in more eco friendly materials.  It’s up to the manufacturers and GPG companies now to solve the issue.

I’ve written before about the 6 R’s of more environmentally friendly packaging: Reduce, refill, reuse, repurpose, renew and recycle @ http://packaginguniversity.com/blog/2010/02/12/packaging-%e2%80%9cgreen%e2%80%9d-for-valentine%e2%80%99s-day/.

But this is just the beginning of rethinking the packaging paradigm.

What would you like to see or suggest that packaging companies consider?

More eco friendly materials;

Less over all product packaging;

Goods and services produced closer to home;

More paper less plastic;

More bio plastics and less of other materials;

Packaging that solves more problems?

This is just the beginning and with consumer support the packaging industry can solve these problems. So before you put on the gorilla suit for people against packaging give us your thoughts, ideas and suggestions about what you would like the packaging industry to implement to marry consumers wants and needs with today’s contemporary packaging.

Tags: bio plastics. waste stream, Consumers, eco friendly, garbage, great garbage patch, landfills, packaging, recycle, reduce, refill, repurpose, societal issues, wrap-rage