Packaging News You Can Use

Information overload. We all suffer from it. The average person is bombarded with in excess of 3,000 marketing messages a day.

Here’s just a few of recent ‘current’ phrases that are tugging at our hearts and minds hoping to capture your interest and make a sale.

What influences you today may not be the same as tomorrow.  With so many competing messages attempting to persuade you, how can you ensure your’s is the message that resonates?

Join me 12/8 as I share the insiders secrets to how to make your packaging speak human @ http://www.instantpresenter.com/AccountManager/RegEv.aspx?PIID=EA50D786854C

Why me? I’m one of the top consumer product packaging experts and I’ll share 35+ years of packaging expertise about what works and what doesn’t.

Best of all its free!

Tags: Advertising, brand identity, branding, Consumers, containers, eco friendly, eco packaging, FDA, frustration-free, green and environmentally friendly packaging, green packaging, greenwash, intellectual property, legislation, mandates, marketing, marketing to women, merchandising, packaging, packaging design, packaging innovation, packaging launch, packaging makeover, packaging trends, patent infringement, QR codes, Rebranding, recycle, reduce, repurpose, retail, smart/intelligent packaging, social media, sustainability, sustainable packaging, technology and innovation, WrapRage

• Its not about how many peeps are in your network, its about the influence you have with them by packaging yourself to help.  For additional tips and insights read Packaging Yourself As A Brand
• 200+ packaging peeps are waiting 4 U to follow them in updated Twitter directory.  Packaging is the 3rd largest industry in the US and there’s lots of activity on Twitter Get your free Twitter Packaging Directory
• When packaging is in the news pro or con capitalize on it for your brand or your business.  Here’s how to take advantage
• When it comes to product claims of being “green,” it’s best to take an approach “Trust, but verify” @ http://is.gd/d9We7
• Can you answer is your packaging truly green or just green packaging noise?
• Don’t make packaging claims you cannot validate. It will come back and bite you in the butt! The “packaging police” are on your case
• Eco-friendly shopping bags ‘harbor potentially deadly bugs’ @ http://is.gd/dcH5w Just when you thought it was a good idea remember: there are two sides to every packaging story

Tags: Advertising, branding, business, competition, consumer, eco friendly, eco packaging, entrepreneur, green, greenwash, Indie, innovation, marketing, media, online community, package design, packaging basics, packaging design, packaging expert, packaging help, packaging innovation, packaging insights, packaging tips, packaging trends, packaging yourself, product development, Rebranding, retail, Small Business, smallbiz, smallbusiness, social media, startup, sustainability, Twitter

• Just like you engage your peeps on Twitter and other social media, ENGAGE them with your product packaging too!  A package can be many things so be sure and understand Who Are You Packaging Your Product For Anyway?
• Look for ways to capitalize on current packaging trends. Reduce, recycle, repurpose… How can you incorporate in your product packaging? Learn 6 easy steps to greener packaging in this short ebook
• What’s considered “good” packaging is in the eye of consumer. You can’t be all things t0 all people.  The key is to understand what those customers want and to target your core audience. Still not sure? Read How To Brand Your Product With The Right Packaging @
• Don’t become so domestically focused that lose sight of a global packaging trends that might impact your brand. Its important to know why Packaging: is The Hidden Power Player In A Global Society
• Get a reality check before introducing exotic packaging. What looks good on paper may not work in real life. I’ve seen lots of great concepts fall flat on their face because all the factors were not taken into account.  For a more in depth explanation read @ How To Package Your Products On A Tight Or No Budget?

Think some other tips related to this week’s news are important?  How about your comments on these insights? Please let me know what you think and how we can turn packaging tips into packaging success.

At the very least show me you care by “liking” this post please.

Tags: Advertising, blogging, branding, business, consumer, DIY, eco packaging, engagement, entrepreneur, globalization, green, greenwash, Indie, innovation, marketing, media, microbusiness, online community, package design, packaging basics, packaging design, packaging expert, packaging help, packaging innovation, packaging insights, packaging tips, packaging trends, Rebranding, recycle, reduce, repurpose, retail, reuse, Small Business, smallbiz, smallbusiness, social media, startup, sustainability, sustainable packaging, Twitter

• Global events can accelerate consumer awareness.  Keep your antenna up for fast moving external influences that can influence your product packaging. Think BP oil spill and what’s that’s going to do to packaging? Find out more in External Influences Will Impact Product Packaging
• Packaging is not static. It evolves with consumers wants and needs. Do you clearly understand what the consumer wants from your packaging? This tip caused some controversy. One reader responded with “Packaging evolves to meet manufacturer’s profit needs first and foremost.” Another said  “I agree yet disagree. Look at Paul Mitchell! No change!” What are your thoughts? In any case Who Are You Packaging Your Product For Anyway?
• You can follow the lead of other brands or you can innovate with your own.  Differentiation is key to retail success by Understanding The Critical Role Of The “Brand” In Product Packaging

Think some other tips related to this weeks news are important?  How about your comments on these insights? Please let me know what you think and how we can turn packaging tips into packaging success.

Tags: Advertising, blogging, branding, business, competition, consumer, DIY, eco packaging, entrepreneur, green, greenwash, Indie, inventor, marketing, media, microbusiness, mompreneur, online community, package design, packaging basics, packaging design, packaging expert, packaging help, packaging innovation, packaging insights, packaging tips, packaging trends, Rebranding, retail, Small Business, smallbiz, smallbusiness, social media, startup, sustainability, sustainable packaging

• Collaboration Drives Packaging Innovation Dupont award winners @ http://is.gd/coZQd Innovation makes you stand out from the crowd.  It can be accomplished in a variety of ways.  Right now the hot packaging trend is innovation in the area of packaging sustainability. For more on how to differentiate read

SPECIAL REPORT: 2010 Packaging Trends Impacting What Consumers Will Buy:

Please email for a PDF copy of the top ten packaging trends.

• US Metal Packaging Industry Looks for BPA Alternatives @ http://is.gd/cpZco This debate is ongoing. The packaging industry is looking for solutions. Regulation is being monitored by government too. On Point: What’s The FDA Got To Do With Packaging @ http://is.gd/5qp8I
• Pepsico’s commitment by 2020 send nothing to landfill all product packaging renewable @ http://is.gd/crzlx Large corporations are integrating extensive long term initiatives covering the gamut of the entire manufacturing process.
  You can do your part by greening your packaging.  Learn these 6 easy steps in my latest e-book 6 steps to greener packaging
• Toxic Glue in Food Packaging May Pose Health Risk @ http://is.gd/cndMu Health risks come in many ways and news studies appear all the time.  The key is to understand what packaging issues may impact you and your products. On point and a little bit of a spoof is “Fear Factor Packaging” email me for a copy.   Think some other issues were hot last week or want to comment on these? Please let me know what you think and how we can solve some of these pressing packaging issues.

Tags: Advertising, branding, business, competition, consumer, DIY, eco packaging, entrepreneur, green, greenwash, Indie, inventor, marketing, media, microbusiness, mompreneur, online community, package design, packaging basics, packaging design, packaging expert, packaging help, packaging innovation, packaging trends, Rebranding, retail, Small Business, smallbiz, smallbusiness, social media, startup, sustainability, sustainable packaging, Twitter, WHAM's