Jan 29 2010
What’s hot in packaging this week and how it will impact your business.
Kraft Sheds 150M Pounds of Packaging @ http://is.gd/7f6EK Current CPG trend is to find ways to reduce packaging consumption. Most accomplished though redesign or changing packaging materials. As you will see in 2010 Packaging Trends Impacting What Consumers Will Buy: Green is no longer on the fringe @ http://packaginguniversity.com/blog/2010/01/11/2010-packaging-trends-2-green-is-no-longer-on-the-fringe/
I-Pad, I-Pad, I-Pad, Spoof and real @ http://is.gd/7aIlZ @ http://is.gd/7aPWL, http://ow.ly/i/odz @ http://is.gd/7dwYS What’s in a name? No matter how good the product the wrong name might spoil it all. In this case getting lots of funny publicity over the name iPad.
Bubble Wrap turns 50: Iconic packaging cushioning celebrates 50 years of “popping up” with new applications: @ http://bit.ly/5QGvHU An excellent example of how you can capitalize in the news with your product packaging. BubbleWrap has inspired students and many packaging designers to create and innovate.
London’s Unpackaged grocery boutique eliminates wasteful packaging @ http://is.gd/6KZKP But how does it get there? This is big trend especially in the UK where there is much more concern over packaging and the environment. Keep an eye out for a similar movement in the US.
Sainsbury’s swaps tinned tomatoes 4 cartons @ http://is.gd/6w0b0 But not everyone is happy As I mention in 2010 Packaging Trends Impacting What Consumers Will Buy the packaging wars have begun with everyone claiming their packaging material is the best. More on point Packaging Trends # 7. Clichéd But “Out Of The Box Thinking” @ http://packaginguniversity.com/blog/2010/01/18/2010-packaging-trends-7-cliched-but-out-of-the-box-thinking/
SPECIAL REPORT: 2010 Packaging Trends Impacting What Consumers Will Buy:
In this fiercely competitive environment where every element of product packaging counts it’s important to understand any external influences that might keep your consumer from buying.
Packaging trends evolve with consumer’s wants and needs and sometimes they can become a primary factor in whether or not your packaging will succeed. It’s hard to assess each individual importance but it’s critical to manage for your overall packaging success.
Please email for a PDF copy of the top ten packaging trends.
Need to know whose got the latest concepts in packaging innovation? I know that’s what I do-track packaging trends and innovation and how it is going to impact your business. And if you are not connected you may be out of luck or out of business by the end of the year.
Get connected with me JoAnn Hines Packaging Diva at my website http://packagingdiva.com
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