Feb 12 2010
Packaging “Green” for Valentine’s Day
Valentine’s Day is the second most popular holiday for card giving and related gifts and it generates a lot of packaging.
If you buy candy it comes in a package. If you buy or have flowers delivered they were shipped in a package of some sort.
Even cards were delivered to the store in a box or if you buy boxed in bulk.
The point is we simply cannot eliminate packaging in our everyday lives. What we can do however, is figure out ways to make it better, more efficient and maybe even have a second life.
As we prepare for the coming “Packaging Wars” that is people against packaging, it’s time to rethink the role of product packaging. The packaging jobs we cannot eliminate, protect, convey, keep clean, sanitary, fresh, educate and to sell what’s inside. What needs to be considered is what to do with it is after the product is consumed or used is a major problem. Approximately 30% of landfills consist of packaging materials.
Can we effectively reduce packaging by considering the “lifecycle” of packaging?
That is from conception to the ultimate disposal. That’s how packaging solutions are born not just by reducing the amount of packaging material or changing the material is made out of to a supposedly more “eco” friendly alternative.
Ponder how packaging can be integrated into the entire big picture of consumer products. We need to rethink the entire way products are packaged. Yes, many products are overpackaged. But what most consumers don’t understand is that we can’t have products without packaging and what manufactures and CPG’s don’t understand is that consumers want to see lees of it. There in lies the problem, miscommunication about the role of product packaging!
Right now most environmental solutions consist of the 6’Rs.
Recycle: Partner with a company that will turn use packaging into something else after it has been used or consumed;
Example: Terracycle where CPG products are turned into other usable products for sale.
Reduce: That is use less packaging where possible such as reconfiguring a design for better space utilization or lightweighting packaging materials;
Example: Wal-Mart reconfiguring the traditional milk jug to a square bottle.
Refill: Have a container that can be easily refilled with products using a lot less packaging material;
Example: Method refillable cleaning products where you buy a designer container and refill with flexible pouches.
Via SustainableIsGood.com
Renew: Consider using packaging from the renewal natural resources. This is where are the “eco” materials are coming into play;
Example: Plantable packaging embedded with seeds.
Cargo Plant Love (plantable container)
Repurpose: Design the packaging with another purpose in mind after it has been consumed making the package turn into another product.
Example: Pizza boxes that tear apart into plates.
Reuse: Buy products in packaging that can be used over and over again.
Example: Glass bottles that can be refilled.
These are a start but not the ultimate answer. So stay tuned for ideas thoughts and potential solutions. You have plenty of time to “green “ your packaging for Valentines Day next year.
Posts
