Packaging News You Can Use

Each week I see a lot of packaging news some good some bad. This summarizes what you need to know in the world of packaging for the week. You can also follow me either though my blog here, or on Twitter @packagingdiva or the best option you hire me to help you keep abreast of the latest packaging trends technologies and innovations and how it will impact your business.

Packaging Tips:

• Sometimes creative packaging ideas can be a stretch. Don’t assume your customer can make that leap. Here’s a good example of how packaging designers for Tropicana missed the mark
• The word “packaging” encompasses many things. Be sure of the definition as it applies to your business. I get so many pitches that have nothing to do with product packaging. If I’m confused so are consumers. Try to clarify in your core message what your packaging is all about.  When Packaging Is In The News, Capitalize On It
• Just got a press release I would have tweeted but no picture of the packaging was with it. If you want me to see, review or talk about your packaging don’t make me work for it!
• One company says make it bigger other says make it smaller. Consumers want value and trust in product packaging regardless of size. Don’t get caught like these companies in
  Oh Where Oh Where Has My Packaging Gone?
• When there are two sides to same packaging story what’s a peep supposed to do? More research of course and follow Twitter and LinkedIn packaging peeps for help. But just in case here are some insights in
  There Are Two Sides To Every Packaging Story

Packaging Hot Buttons:

• eBay Box an idea who’s time has come??? Lots of online competition @ http://is.gd/eTmkA The returnable packaging business has been around for a while. Does it take someone like eBay to get it noticed? Here are some innovative packages capturing the publics eye
• Packaging makes it possible.
  Baby carrots take on junk food with hip marketing campaign @ http://is.gd/eM3ep Will this carrot packaging change the way and what you buy? Read what happens with toothbrush packaging.
• More packaging tips to share in Key Elements For Great Packaging Makeovers
• Who Picked Your Veggies? Using Pkg 2 Recognize Farmer http://bit.ly/amH1Tk Great idea-making packaging connect. Want more ideas? Here are some tips in   Packaging That Sells Product, Or Not
• Why is vodka packaging so avant garde? Long answer for @ http://wp.me/pIbS2-fb
  I’ve always been fascinated by vodka packaging. The bottles are so creative as you can see in examples
  here, here, and here
• Nine West is 1st company 2 use JAGTAGs on product packaging @ http://bit.ly/deUQgU I predicted in my 2010 annual packaging trends we would see more of this inter active packaging.  You can see other examples of packaging of the future in Your Packaging Does What?

If there is an issue you would like to know more about or not sure how to navigate the muddled waters of product packaging? I can help.

Just drop me a line with your specific question.

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• Sometimes the outside of the package is as important as what’s inside. People make decisions on the perceived value of your packaging based upon the way it appears on the shelf. If the packaging looks cheap then you are already sending negativity about the product inside.  Appearance counts both inside and out!
  For more insights read: Is What’s On The Outside Of Your Packaging What is Inside?
• People will pay more for your product if you marry the need with the right packaging application. So many of the most innovative new packages have been created to solve a consumer need. AKA the birth of convenience packaging for time crunched consumers.
  For more insights read: Baby’s Got Bling- You Can Package Anything
• Social media can be a blessing or a curse. As U frame your packaging strategy look at what’s working and what’s not. Just because its the in thing to do doesn’t mean it will work for you. Consider all the ramifications before you implement your social media strategy.
  For more insights read: Your Packaging Does What?
• If simplistic is your packaging objective make sure its not so “simple” that you lose your core consumer message. People need to know certain elements about your packaging. If is missing or misunderstood you may lose the sale.
  For more insights read: Does Simple Packaging Sell?
• Packaging innovation can make or break you. Consider 1st is this something the consumer really wants or needs? Just because it sounds good on paper or in theory doesn’t mean its a viable packaging concept.
  For more insights read: How Packaging Can Transform An Industry

Tags: Consumers, convenience packaging, Facebook, LinkedIn, packaging innovation, packaging strategy, packaging tips, retail, simple packaging, social media, Twitter