Packaging News You Can Use

It’s not just about the packaging of information its what you do with it that counts.

Today I had some interesting conversations online that had to do with business marketing and the packaging of company information.

Some very surprising comments surfaced so I decided I needed to write about it.

I’m considered the most influential social media packaging person. Over 14,000 people listen to me and follow what I have to say on Twitter alone.

twitter.com/packagingdiva

But, don’t take my word for listen to what Erin says “Wanted to say you are an idol in packaging social media world.” Thanks Erin @InlinePlastics She and I are connected through Twitter and LinkedIn.

But the most amazing thing is that people just don’t get it. I had a nice conversation with someone on Twitter and wanted to become more engaged in a conversation. Their response was go to the web site and fill out the contact form. You are kidding right!

I pointed this out and they assured me it would go to the right person. Now why would I do that when I can connect directly with the decision maker in a few seconds on Twitter. I get all my clients that way and I never fill out a contact form. What a colossal waste of time!

If fact since I knew I was going to write about this so I did fill out the contact form online. 5 days later no response. This is such an antiquated way of doing business and sends a really bad message.

Here is another social media packaging tip. Please don’t email me and ask me to respond to info @ or contact @. I want to know who you are please. I do business with real people! What’s the point if your dialogue goes into the black hole of nothingness.

Also I know you are trying to be friendly but I enjoy humor and clever repartee but I’m not really interested in whom you ousted as mayor of or the fact that you can be found @. I want and need your input but not meaningless blather.

<<I just ousted @X as the mayor of Zanoni & Facincani on @foursquare! >>

Seriously who cares?

Social media is about providing helpful info so you can be at the forefront of someone’s list when they need your help. To do that you need to provide value in your conversations. Its Ok to have fun while you are doing it. One of my most popular packaging tweets was about a corrugated boat and will it float.

Tags: blogging, branding, crowdsourcing, Facebook, LinkedIn, marketing, packaging, sharing, social business, social media, social networking, Twitter

Packaging Issues That Can Impact You Or Your Business

• Food for thought! I need more packaging, not less @ http://bit.ly/eFPPlO
• S 510 Food Safety Modernization Act passed Senate. All food, feed, beverages come under this law. Stay tuned for more about this new law.
• 62% of consumer product goods companies’s (CPG’s) are expected to change packaging @ http://bit.ly/dIa4EO
  This is interesting because companies are being drive to change. But sometimes it doesn’t work out as expected. I’ll be covering exactly what happened with SunChips compostable packaging and why they are taking it off the shelf @ http://bit.ly/9arZ5r
• Although this is for the UK, plain packaging proposed for cigarettes @ http://bit.ly/hy3rUM
  It can very easily transition to the US and other countries.
• Disney slashes Pooh’s packaging http://bit.ly/fyS6Is
  When high profile brands make packaging history other brands will follow suit.
• Survey shows 1/2 food packagers expect machinery purchases next 12 months @ http://bit.ly/eq913e
  More machinery means more packaging. Yes!

So let’s get a little reality check here. Yes, there is bad packaging, yes, some things are overpackaged, yes we should give more consideration to the way we package products and how much packaging is used; yes, we should investigate more environmentally friendly materials, (the jury is still out on this one as to the true cost benefit analysis) and finally yes we the packaging industry should do a better job of educating the consumer about product packaging.

Need to know whose got the latest concepts in packaging innovation? I know, that’s what I

do – track packaging trends and innovation and how it is going to impact your business.

Get connected with me JoAnn Hines Packaging Diva for:

Answers, Advice, Results

Tags: Advertising, branding, business, competition, consumer, eco friendly, eco packaging, engagement, entrepreneur, green, Indie, innovation, marketing, media, microbusiness, online community, package design, packaging basics, packaging design, packaging expert, packaging help, packaging innovation, packaging insights, packaging tips, packaging trends, product development, Rebranding, Repurposed, retail, Small Business, smallbiz, smallbusiness, social media, startup, sustainability, sustainable packaging

Wow, what a statement! I’m sure I’ll be excoriated for this opinion.

But seriously, this is how I make my living. I understand and analyzing how the packaging industry works. It’s complicated and it’s big business. To be cost effective consumer products companies have been forced to use packaging as an integral part of their marketing campaigns. Remember the salesperson? When was the last time you saw one who actually knew anything about the products inside the store? Selling – that is one job of product packaging. It has to tell the customer all about what’s inside the packaging. It helps you make an informed purchasing decision too.

Let me pose another question. When was the last time you bought something in a beat up shopworn, dog-eared package? That’s another packaging job — to protect and secure the product inside (what a concept).

One factor these nay-sayers never consider is who pays for damaged products? You do, the consumer of course! One study says that there is a 20% waste factor in fresh produce that’s packaged properly. The detractors say no excess produce packaging! What will be the waste factor with no or limited packaging? And who will absorb this cost? You will again not the package manufacturers or the retailers.

My mind is numb from all the hue and cry about problem packaging: bad packaging, excess packaging, wrap rage packaging, get rid of packaging, leave packaging at the store and so on. This one gets to me too — stories about how many injuries there are from people trying to open packaging.

Packaging is under attack by the very people who need it the most and understand it the least: The Consumer. I counted no less than 10 stories this week decrying the bane of packaging. But it’s true that what is considered excess packaging is in the eye of the beholder. But with media headlines like this how can one not be swayed?

Weekend of action against packaging waste;

Don’t fall victim to Wrap Rage this holiday;

Parents urged to fight toy packaging,

and don’t forget these current trendy buzz phrases: Packaging Hall Of Shame,

Consumer Reports Oyster Awards; and packaging related accidents. Yikes! Who wouldn’t be on the lookout.

But let’s get down to packaging basics. Here are a few packaging factoids you might consider before beginning your annual holiday rant.

True packaging facts:

• Packaging is the third largest industry in the US;
• 10% of every dollar spent at retail can be directly attributed to packaging;
• The packaging industry employs over a million people;
• Food accounts for 70% of all product packaging;
• Packaging is a trillion dollar industry;
• The US accounts for 25% of the global packaging economy with China closing fast;
• The consumer has no idea the role packaging has to play in modern society;
• Without a package, you can’t have a product (in most cases).

So what is the “packaging” reality here? While researching this article I came across a staggering amount of what I call misinformation or misunderstood information.

These are packaging facts I’m not so sure about:

• Packaging makes up 1/3 of the average household’s garbage? Defined by who?
• US consumes about 660 pounds of packaging per person?  Are we eating this? ( just kidding).
• 90% of that packaging becomes solid waste. I know this is not true from a seminar I attended recently. It’s closer to 30-35%.

So let’s get a little reality check here. Yes, there is bad packaging, yes, some things are overpackaged, yes we should give more consideration to the way we package products and how much packaging is used; yes, we should investigate more environmentally friendly materials, (the jury is still out on this one as to the true cost benefit analysis) and finally yes we the packaging industry should do a better job of educating the consumer about product packaging.

Need to know whose got the latest concepts in packaging innovation? I know that’s what I do-track packaging trends and innovation and how it is going to impact your business.

Get connected with me JoAnn Hines Packaging Diva via email at Packaging Diva Email me for a special discount code saving you $100 @ packagingdiva (at) aol.com