Packaging News You Can Use

• Collaboration Drives Packaging Innovation Dupont award winners @ http://is.gd/coZQd Innovation makes you stand out from the crowd.  It can be accomplished in a variety of ways.  Right now the hot packaging trend is innovation in the area of packaging sustainability. For more on how to differentiate read

SPECIAL REPORT: 2010 Packaging Trends Impacting What Consumers Will Buy:

Please email for a PDF copy of the top ten packaging trends.

• US Metal Packaging Industry Looks for BPA Alternatives @ http://is.gd/cpZco This debate is ongoing. The packaging industry is looking for solutions. Regulation is being monitored by government too. On Point: What’s The FDA Got To Do With Packaging @ http://is.gd/5qp8I
• Pepsico’s commitment by 2020 send nothing to landfill all product packaging renewable @ http://is.gd/crzlx Large corporations are integrating extensive long term initiatives covering the gamut of the entire manufacturing process.
  You can do your part by greening your packaging.  Learn these 6 easy steps in my latest e-book 6 steps to greener packaging
• Toxic Glue in Food Packaging May Pose Health Risk @ http://is.gd/cndMu Health risks come in many ways and news studies appear all the time.  The key is to understand what packaging issues may impact you and your products. On point and a little bit of a spoof is “Fear Factor Packaging” email me for a copy.   Think some other issues were hot last week or want to comment on these? Please let me know what you think and how we can solve some of these pressing packaging issues.

Tags: Advertising, branding, business, competition, consumer, DIY, eco packaging, entrepreneur, green, greenwash, Indie, inventor, marketing, media, microbusiness, mompreneur, online community, package design, packaging basics, packaging design, packaging expert, packaging help, packaging innovation, packaging trends, Rebranding, retail, Small Business, smallbiz, smallbusiness, social media, startup, sustainability, sustainable packaging, Twitter, WHAM's

• Get media mileage by entering your packaging in a competition.  There are so many award opportunities one is bound to be right for you is just right 4 you. Make this a part of your marketing strategy and Outpackage The Competition Before They Outpackage You
• When you send a press release don’t make people work to see the pictures of the packaging.  Include link, JPEG or file so people can immediately access it. And remember this When Packaging Is In The News Capitalize On It
  
• Industry groups and associations have their members interests at heart specific to their need.  Assess each independently as there may be conflicting information before making any packaging decisions. But always remember that Packaging Is Our Friend Not the enemy
• Just because its innovative doesn’t mean people will want it.  Packaging innovation should satisfy a yet unmet need as this article discusses: Is Packaging Innovation The Chicken Or The Egg?

Tags: Advertising, blogging, branding, business, competition, consumer, DIY, eco packaging, entrepreneur, green, greenwash, Indie, inventor, marketing, media, microbusiness, mompreneur, online community, package design, packaging basics, packaging design, packaging expert, packaging help, packaging innovation, packaging trends, Rebranding, retail, Small Business, smallbiz, smallbusiness, social media, startup, sustainability, sustainable packaging, Twitter, WHAM's

• The Packaging Industry Fights Back Against BPA Report @ http://is.gd/ciTnz BPA is one of those substances that raises an immediate red flag. There is a great deal written both pro and con and depending who you believe. But the fact is There Are Two Sides To Every Packaging Story
• Packaging And Social Networking @ http://is.gd/chGNO The packaging industry is just beginning to embrace social networking.  Yet so few companies really understand how to maximize it. I’ve written a few tutorials that will get you started on your way to maximizing social media for packaging.
  • Packaging Blog Basics
  • How To Use Twitter For Packaging Professionals
• Green product claims should follow three simple rules to be believable @ http://is.gd/cg5Yv What does your packaging say? Do you know how to make your packaging greener?  Check out my latest e-book 6 steps to greener packaging

Tags: Advertising, blogging, branding, business, competition, consumer, DIY, eco packaging, entrepreneur, greener packaging, greenwash, Indie, inventor, marketing, media, microbusiness, mompreneur, online community, package design, packaging basics, packaging design, packaging expert, packaging help, packaging innovation, packaging trends, Rebranding, retail, Small Business, smallbiz, social media, startup, sustainability, sustainable packaging, Twitter, WHAM's

• Social media is slowly shaping the packaging industry. Don’t jump in feet 1st learn, how it works to maximize your opportunities. Read this article about blogging @ Packaging Blog Basics
• It takes a long time for a new packaging concept to gain broad based acceptance. Innovative ideas will get lots of media spin but staying power counts. Look to long term packaging trends that will stand the test of time. SPECIAL REPORT: 2010 Packaging Trends Impacting What Consumers Will Buy
• Talk to your customers on your packaging like they know nothing. The simpler your message the more they will “get it” and connect with your product. For more tips read: Understanding The Critical Role Of The “Brand” In Product Packaging
• Just because its in the news doesn’t mean claims necessarily true. Do your homework before making packaging decisions. The wrong packaging can be detrimental to your business. Learn how in Angry Consumer Packaging!

Tags: Advertising, blogging, branding, business, competition, consumer, DIY, eco packaging, entrepreneur, green, greenwash, Indie, inventor, marketing, media, microbusiness, mompreneur, online community, package design, packaging basics, packaging design, packaging expert, packaging help, packaging innovation, packaging trends, Rebranding, retail, Small Business, smallbiz, social media, startup, sustainability, sustainable packaging, Twitter, WHAM's

Save money, time and problems all in one easy step by learning to do your packaging yourself just like hiring a pricey expert. The average packaging development cost is around $7,000 and it all may be lost if your packaging is not up to par or solves a consumers problems.

For a fraction of that amount I’ll teach you how I’ve helped thousands of clients package their products to sell the right way the first time. I’ve got 30+ years experience packaging everything from Christmas trees to lead pencils along with staples like food and cosmetics.

I wrote this workbook because I get hundreds of requests a month from people contacting me at the beginning of their product development process. Unfortunately they know nothing about how to package their products to sell and they don’t know where to start.

There are many basic packaging lessons that need to be learned before tackling the hard stuff like how to find a packaging supplier or even what packaging material to use given the current concern for the environment.

A lot of this stuff is hard to find all in one place (even with hours of searching online) so I collated it and turned it a beginner basic handbook written in simple language geared towards entrepreneurs and startups.

Look through The Table Of Contents and see what’s covered

Your startup packaging questions will be answered along with lots of tips and handy check lists too. So invest in this easy to use handy workbook before you make costly packaging mistakes.

As a special bonus I’ll include my Carbon Footprint Packaging Checklist. that will help you answer the question whether your packaging is green enough for today’s consumer.

To Order Now head on over to my storefront

http://packaginguniversity.com

Thanks

Tags: Advertising, branding, business, carbon footprint, competition, consumer, DIY, eco packaging, entrepreneur, green, greenwash, Indie, inventor, marketing, media, microbusiness, mompreneur, online community, package design, packaging basics, packaging design, packaging help, packaging innovation, packaging trends, Rebranding, retail, Small Business, smallbiz, social media, startup, sustainability, sustainable packaging, Twitter, WHAM's