Tag Archive 'packaging'

Dec 02 2011

The Power of Packaging

Filed under Feature Article

Information overload. We all suffer from it. The average person is bombarded with in excess of 3,000 marketing messages a day.

 

Here’s just a few of recent ‘current’ phrases that are tugging at our hearts and minds hoping to capture your interest and make a sale.

What influences you today may not be the same as tomorrow.  With so many competing messages attempting to persuade you, how can you ensure your’s is the message that resonates?

 

Join me 12/8 as I share the insiders secrets to how to make your packaging speak human @ http://www.instantpresenter.com/AccountManager/RegEv.aspx?PIID=EA50D786854C

 

Why me? I’m one of the top consumer product packaging experts and I’ll share 35+ years of packaging expertise about what works and what doesn’t.

 

Best of all its free!

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Sep 29 2011

The Packaging Marketplace; Where your customers are heading

Filed under Feature Article

The MFG.com Packaging Marketplace is a game-changer. Don’t you get it? This is how your customers will be finding YOU in the very near future.

 

Manufacturing is the world’s largest industry. Just look around you, everything is manufactured – and most everything that gets manufactured also gets packaged. The packaging marketplace was a natural progression for MFG.com as we are laser focused on helping product companies connect and collaborate with packaging suppliers. 87% of the Fortune 100 Manufacturing companies and hundreds of thousands of small & medium sized manufacturing businesses already use MFG.com.

 

For suppliers, the MFG.com marketplace is the most powerful lead generation tool available, providing a steady stream of prospective customers through a variety of channels including:

 

- RFQ’s (HOT leads) intelligently matched to the type of work and customer profile you specify

- Search Engine Optimization so you rank high in all major search engines for the search terms important to you

- Syndication into Supplier Discovery Databases used by the world’s leading companies

- Syndication into Industry Portals and leading software applications

 

In this webinar, we will show you where the packaging manufacturing business is heading and give you real-life examples of how Suppliers are using the Marketplace environment to gain new customers and grow their business. You will walk away from this webinar with all of the information you will need to become a successful Marketplace supplier yourself!

 

This webinar will be hosted by the Packaging Diva – Mrs. JoAnn Hines!  We will leave plenty of time at the end of the Webinar to ask her any packaging related questions you may have.  The Packaging Diva offers MFG.com suppliers incredibly valuable insight and expertise in the packaging industry.

 

We hope to “see” you there!

Sign up today:

https://www2.gotomeeting.com/register/589928546

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Sep 13 2011

MFG.com announcement

Filed under Feature Article

MFG.com, the largest online marketplace for the global manufacturing industry, today announced the unveiling of its new Packaging Marketplace developed specifically for the packaging industry. This $1.3 trillion dollar industry is complex, highly fragmented and ideally suited for an online marketplace. MFG.com is the global leader in online marketplaces for mechanical parts, textiles & apparel…and now packaging.

This online platform gives those who have a packaging need the on-demand tools to automatically discover and collaborate with the right suppliers, securely submit RFQs and receive quotes in an online, easy-to-compare format. For packaging suppliers, the MFG.com marketplace is the most powerful lead generation tool available, providing a steady stream of prospective customers from a variety of channels.

87% of the Fortune 100 Manufacturing companies and hundreds of thousands of small & medium sized manufacturing businesses already use MFG.com. With over 200,000 members in 50 countries, expanding into packaging is a natural progression.

“Manufacturing is the world’s largest industry. Just look around you, everything is manufactured – and most everything that gets manufactured also gets packaged. The packaging marketplace was a natural extension for MFG.com as we are laser focused on helping product companies get their products to market faster and at the lowest cost. With over 10,000 packaging suppliers in the US alone, it made complete sense for us to increase our reach into this vertical, and bring our years of expertise in making connections to this vital and diverse industry,” said Mitch Free, Founder & CEO of MFG.com.

“The MFG.com Packaging Marketplace is definitely a game-changer,” said JoAnn Hines, an industry expert branded the “Packaging Diva”, “There is nothing else out there like this – where you can go to find qualified and rated suppliers based on your exact specifications and receive apples to apples quotes in real-time online. Sometimes the hardest part of launching a product is in finding the right packaging. Now it can all be sourced through MFG.com.”

Go to www.MFG.com/packaging to register for your free account.

About MFG.com

MFG.com is the largest online marketplace for the global manufacturing industry. MFG.com’s platform enables companies to intelligently connect, source, collaborate and perform due diligence with transparency and intellectual property protection. It supports virtually all manufacturing processes and industrial components, is in seven major languages, more than 50 currencies and has more than 200,000 manufacturers and members on five continents. MFG.com is based in Atlanta and has offices in Shanghai and Paris. For more information: www.MFG.com & www.MFG.com/packaging.

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Jul 27 2011

The Packaging Of Information

Filed under Feature Article

It’s not just about the packaging of information its what you do with it that counts.

Today I had some interesting conversations online that had to do with business marketing and the packaging of company information.

Some very surprising comments surfaced so I decided I needed to write about it.

I’m considered the most influential social media packaging person. Over 14,000 people listen to me and follow what I have to say on Twitter alone.

twitter.com/packagingdiva

But, don’t take my word for listen to what Erin says “Wanted to say you are an idol in packaging social media world.” Thanks Erin @InlinePlastics She and I are connected through Twitter and LinkedIn.

But the most amazing thing is that people just don’t get it. I had a nice conversation with someone on Twitter and wanted to become more engaged in a conversation. Their response was go to the web site and fill out the contact form. You are kidding right!

I pointed this out and they assured me it would go to the right person. Now why would I do that when I can connect directly with the decision maker in a few seconds on Twitter. I get all my clients that way and I never fill out a contact form. What a colossal waste of time!

If fact since I knew I was going to write about this so I did fill out the contact form online. 5 days later no response. This is such an antiquated way of doing business and sends a really bad message.

Here is another social media packaging tip. Please don’t email me and ask me to respond to info @ or contact @. I want to know who you are please. I do business with real people! What’s the point if your dialogue goes into the black hole of nothingness.

Also I know you are trying to be friendly but I enjoy humor and clever repartee but I’m not really interested in whom you ousted as mayor of or the fact that you can be found @. I want and need your input but not meaningless blather.

<<I just ousted @X as the mayor of Zanoni & Facincani on @foursquare! >>

Seriously who cares?

Social media is about providing helpful info so you can be at the forefront of someone’s list when they need your help. To do that you need to provide value in your conversations. Its Ok to have fun while you are doing it. One of my most popular packaging tweets was about a corrugated boat and will it float.

via muscatinejournal.com
So think before you engage, with information overload make every sentence count.
My social media packaging friends get first dibs on profile spots for MFG.com/packaging
new Packaging Marketplace.
For more details send your company info to earlyaccess@mfg.com to reserve your spot.
Happy Packaging!
JoAnn Hines
Packaging Diva
Partner and packaging source expert for MFG.com.
Try joann@packagingdiva.com
678-594-6872
Visit my web site @ http://packagingdiva.com
Follow me on Twitter @ http://twitter.com/packagingdiva
Like 14,000+ people do interested in packaging
Connect with me on LinkedIn @ http://linkedin.com/packagingdiva
Or join my community @ http://facebook.com/packagingdiva

 

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Mar 29 2010

What’s hot in packaging this week and how it will impact your business.

Filed under Feature Article

  • Why These Complex Times Demand Simpler Packaging @ http://bit.ly/d83qO7
    Information overload. How many messages can we assimilate? Packaging is a primary way to get the word out why people should buy your product, but if they are confused you might loose them to someone that tells a better story.
    More on point: Does Simple Packaging Sell? @ http://is.gd/8Ep7g
  • When social media goes anti-social Nestle has a Facebook mess @ http://is.gd/aUdbd
    The in vogue strategy is now to use a variety of social media methods to engage the consumer. Sometimes it works sometimes it doesn’t. One thing is for sure if you screw up the world will know it.
    More On Point: What Has Twitter Got To Do With Packaging?
  • Packaging goes mainstream visibility when Seth Godin blogs about it @ http://is.gd/aX4SV
    It’s so rare to get good publicity for packaging. The leading pundits always want to rip it. Finally someone out side the “packaging” community that gets it!
    More on Point: People Against Packaging
  • Cosmetics packaging as important as the product quality @ http://tinyurl.com/yf89zcs
    Sometimes the outside of the package is as important as what’s inside especially in cosmetics where premium products need premium packaging. Remember the perception thing a $90 product in a $.50 box won’t cut it with consumers.
    More on point @ Is What’s On The Outside Of Your Packaging What is Inside?
  • PangeaOrganics Eco-friendly packaging http://nyti.ms/cosmeticsjar + plantable packaging: http://nyti.ms/plantablebox
    Pangea gets it and knows how to maximize their branding with the eco-friendly packaging. They have stayed true to their brand and expanding their offerings.
    More on point : Packaging “Greenwash” – Saving the Environment

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