Packaging News You Can Use

Not only does this product sport pink packaging and a pink ribbon, what’s inside is good for you too.

I like this concept where as there are some other products in pink that are not so healthy. Multi dimensional selling and in this case killing two birds with one stone. It’s really hard to see the ribbon though.

I like the fact that 50% of the proceeds are donated and you can choose your charity.

Is this a purchasing influencer for women?

Got some thought or pink packaging to share? You still have half a month left. Of course there is always next year.

Pink Packaging For Breast Cancer

3D Pink Grapefruit

Tags: Advertising, brand engagement, branding, breast cancer, breast cancer awareness, cause marketing, marketing, non-profit, October, pink overload, pink packaging, pink plastic, pink ribbon, pinkwashing, Susan B Komen

I’m loving some of these breast cancer awareness slogans. Its amazing how creative we can get. All this pink is causing some what of a backlash though terms like “pinkwashing”, Think Before You Pink, “pinkoverload” and more. It’s just like every other well know packaging campaign There Are Two Sides To Every Packaging Story

What’s your opinion are we being indoctrinated with Pink Packaging this month. Is the negativity of the pink breast cancer campaigns outweighing the positive results?

Pink Breast Cancer Packaging

A great example of this lesson is Frito-Lay’s partnership with Susan G. Komen for the Cure: We’re donating $1 million to fund educational materials for early detection and prevention of breast cancer.  In addition, we’re launching an in-store program in which our displays feature pink ribbon packaging on SunChips and Baked! Lay’s, and offer materials encouraging women to “Be Fearless” in the fight against breast cancer.

Got some thought or pink packaging to share? You still have half a month left. Of course there is always next year.

Tags: Advertising, brand engagement, branding, breast cancer, breast cancer awareness, cause marketing, marketing, non-profit, October, pink overload, pink packaging, pink plastic, pink ribbon, pinkwashing, Susan B Komen

By now I’m sure you all have seen a plethora of pink breast cancer products in the stores.  Take heart that its usually only for the month of October in support of a worth cause.  Color is one of the differentiators of product on the shelf. But what happens when everything is pink? Will we be in a sea of pink overload? A lot of people think so, especially men. But since women are the 80% influencer or purchaser marketers are catering to them.

Personally I love the concept of pink plastic. It makes everything look softer. Whether it will jump out off the shelf and induce me to buy remains to be seen. I need to check this category on the shelf.

Stay tuned for more details.

Pink Plastics Packaging

During month of October, when you purchase one of Palmer’s PINK products, proceeds of the sale will go to Breast Cancer Society of Canada. (I wonder how much?)

Got some pink breast cancer packaging to share. Send it my way please. We still have half a month left.

Tags: Advertising, brand engagement, branding, breast cancer, breast cancer awareness, cause marketing, marketing, non-profit, October, pink overload, pink packaging, pink plastic, pink ribbon, pinkwashing, Susan B Komen

I love cats. I had one expire at 21 1/2 years old. I would definitely buy this Purina pink ribbon packaging.

But the important lesson is pets don’t buy packaging people do.

It’s packaging that connects with consumers regardless of the species

If you are a cat lover will this packaging make you support this cause?

Got a dog? You will enjoy Is Your Packaging Going To The Dogs?

Pink Ribbon Packaging

Purina Cat Chow Cat Nap for the Cause Benefits Susan G. Komen for the Cure®

Inspired by cancer survivors’ stories of the important role that their cats played during their battle with cancer, Purina Cat Chow began a relationship with Susan G. Komen for the Cure® in 2008 to honor the unique bond between cat owners and their cats.

Tags: Advertising, brand engagement, branding, breast cancer, breast cancer awareness, cause marketing, marketing, non-profit, October, pink overload, pink packaging, pink plastic, pink ribbon, pinkwashing, Susan B Komen

Here’s a campaign that seems to make sense since we all know fish is good for you (unlike some other products we have pictured). This is using two methodologies to get the word out about supporting breast cancer awareness.

The social media applications uses by the packaging industry seem to be very limited although are well endorsed by other industries. A successful social media campaign was run by Eight O’Clock coffee that helped them redesign their product packaging. (Eight O’Clock Coffee Packaging Makeover Sweepstakes, which was timed to coincide with the brand’s 150th Anniversary. During that online promotion, fans of Eight O’Clock Coffee voted for their choice of two new bag designs.)

Pink Ribbon Packaging For Breast Cancer Awareness

During the month of October, for every new person who “likes” us on Facebook or signs up to receive our monthly eNewsletter on gortons.com, we will donate $0.50 to Susan G. Komen For the Cure® on his or her behalf (up to a total of $10,000).

Got more pink packaging examples to share? Peeps are sending me some great pictures to use in the monthly packaging for breast cancer campaign.

What I like about this package (besides the pink ribbon) that its resealable too. The box of fish sticks I buy is a PIA to keep closed. I hope all fish stick packaging goes this route,

Tags: Advertising, brand engagement, branding, breast cancer, breast cancer awareness, cause marketing, marketing, non-profit, October, pink overload, pink packaging, pink plastic, pink ribbon, pinkwashing, Susan B Komen