Mar 11 2010

Packaging Tips Of The Week:
- Watch the packaging news tweets. Who’s in trouble and why. This will save you many heartaches and problems before they become issues.
- Other retail drivers besides Wal-Mart can impact your packaging requirements. You must marry their needs with your consumer expectations.
- External influences that you cannot control can impact success or failure of your product packaging. Knowing who and what they are can make a huge difference in success or failure.
- With all the packaging design alternatives choose carefully your optimal packaging solution. Don’t clone existing design either just because you like it. Create something uniquely and truly yours.
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