Packaging News You Can Use

This week the main packaging news was all about packaging and the

environment. Several stories emerged both pro and con from some major

players. I’ve been following these issues for a while because the answers

and solutions are so murky.

There is no direct path to environmental sustainability in packaging. Even

the Sustainable Packaging Association can’t come to a true definition.

What we can agree on however, is a path on how to move forward.

Its going to take a lot of small steps to create a solution and sometimes

they just won’t work as we anticipate.

Two stores in this weeks news illustrates just how difficult it can be even

if you think you have created a great solution, some times it can backfire.

Consumers are fickle and what appears on the surface to solve a problem

can have hidden consequences.

Facing Criticism, KFC Intros Eco-Friendly Packaging

via Brandweek

Background on this article is that the Dogwood Alliance has generate a

lot of negative buzz around KFC cutting down Southern forests to make

packaging for its fast food. Obviously it’s had an impact since KFC introduced

this new packaging.

WSJ, FastCompany, USAToday, HuffPost, FoxNews all ran stories on

SunChips compostable packaging. My favorite is @ http://usat.ly/9l7ISY

Compostable Packaging

This is a huge story! I only listed a few of the news outlets. So big I’m going to

explain it in more detail at the Sustainable Plastics Packaging Conference in

Atlanta, December 8-9, 2010

Sustainable Plastics Packaging

Check it out but don’t register yet, I’ll have a discount code for my readers.

For more green packaging examples and issues be sure and follow

GreenPackagingWomen.com

Is there is an issue you would like to know more about or not sure how

to navigate the muddled waters of product packaging? I can help.

Just drop me a line with your specific question.

For more ways to utilize packaging branding, innovation and marketing

concepts to “connect” with your consumer contact me @

http://packagingdiva.com. You can also subscribe to the complimentary

newsletter ?Packaging News You Can Use? at the same address.

Tags: Biodegradable, biomimicry, Bioresins, carbon footprint, Compostable, corporate responsibility, CSR, eco friendly, eco packaging, ecoaware, environmentally-friendly, Green Living, Green News, green packaging, Green Packaging Design, greenpackagingwomen, less packaging, Natural Packaging, package design, packaging basics, packaging design, packaging expert, packaging help, packaging innovation, packaging insights, packaging tips, packaging trends, renew, repurpose, reuse, sustainable packaging, Sustainable Packaging Design, Sustainable Packaging Ideas

Wow. What a concept! Just think how happy this innovation will make environmentalists in addition to all the packaging material that won’t be going into landfills. Seriously, here is an announcement about edible packaging wraps. <<Scientists at the US Department of Agriculture’s research agency (ARS) have developed 100 percent vegetable and fruit-based wrapping similar to nori, the seaweed strip traditionally used for sushi. >>

I know all the food science colleges are dabbling in this technology but consider the ramifications if this becomes mainstream. How is this going to affect the food industry?  Consider all the wonderful new products. Heat and eat the entire thing and nothing goes to waste!

It’s technology and innovation that’s driving the packaging industry to new dimensions.
And it’s so difficult to keep up with the new innovations. Every day I hear of something new and wonderful that I need to know about for my clients. It’s innovation that’s driving packaging growth too.

Just last week there was some great news about Steelcase a Michigan-based office furniture company growing mushrooms to create packaging for their own use from a start up company called Ecovative Design.

The plant-based packaging foam is made up of agricultural byproducts (seed husks, cotton burrs) and bound together naturally with mushroom roots. “It has the consistency of a rice cake with a brie exterior”

Sounds tasty!

But seriously how do I keep up with all the packaging innovation and technology? I read, research, speak, and write about it. Twitter is my new best friend for the latest news. If you want to tweet me I’m packagingdiva on Twitter.

How do you keep up?

Let me help you keep abreast of new technology that can impact your career or your business. Do you want me to know about your new product? Send me a quick email.

I’m currently researching:
Packaging Design Innovations
Packaging Patents
New Product Development   So let me know about your latest packaging innovation so I can share it with the thousands that follow my advice..

Tags: Advertising, blogging, branding, business, competition, consumer, DIY, eco packaging, Ecovative Design, engagement, entrepreneur, globalization, green, Indie, innovation, marketing, media, microbusiness, online community, package design, packaging basics, packaging design, packaging expert, packaging help, packaging innovation, packaging insights, packaging tips, packaging trends, plant-based packaging, product development, Rebranding, recycle, reduce, repurpose, retail, reuse, Small Business, smallbiz, smallbusiness, social media, startup, Steelecase, sustainability, sustainable packaging

• Just like you engage your peeps on Twitter and other social media, ENGAGE them with your product packaging too!  A package can be many things so be sure and understand Who Are You Packaging Your Product For Anyway?
• Look for ways to capitalize on current packaging trends. Reduce, recycle, repurpose… How can you incorporate in your product packaging? Learn 6 easy steps to greener packaging in this short ebook
• What’s considered “good” packaging is in the eye of consumer. You can’t be all things t0 all people.  The key is to understand what those customers want and to target your core audience. Still not sure? Read How To Brand Your Product With The Right Packaging @
• Don’t become so domestically focused that lose sight of a global packaging trends that might impact your brand. Its important to know why Packaging: is The Hidden Power Player In A Global Society
• Get a reality check before introducing exotic packaging. What looks good on paper may not work in real life. I’ve seen lots of great concepts fall flat on their face because all the factors were not taken into account.  For a more in depth explanation read @ How To Package Your Products On A Tight Or No Budget?

Think some other tips related to this week’s news are important?  How about your comments on these insights? Please let me know what you think and how we can turn packaging tips into packaging success.

At the very least show me you care by “liking” this post please.

Tags: Advertising, blogging, branding, business, consumer, DIY, eco packaging, engagement, entrepreneur, globalization, green, greenwash, Indie, innovation, marketing, media, microbusiness, online community, package design, packaging basics, packaging design, packaging expert, packaging help, packaging innovation, packaging insights, packaging tips, packaging trends, Rebranding, recycle, reduce, repurpose, retail, reuse, Small Business, smallbiz, smallbusiness, social media, startup, sustainability, sustainable packaging, Twitter

Valentine’s Day is the second most popular holiday for card giving and related gifts and it generates a lot of packaging.

If you buy candy it comes in a package. If you buy or have flowers delivered they were shipped in a package of some sort.

Even cards were delivered to the store in a box or if you buy boxed in bulk.

The point is we simply cannot eliminate packaging in our everyday lives. What we can do however, is figure out ways to make it better, more efficient and maybe even have a second life.

As we prepare for the coming “Packaging Wars” that is people against packaging, it’s time to rethink the role of product packaging. The packaging jobs we cannot eliminate, protect, convey, keep clean, sanitary, fresh, educate and to sell what’s inside. What needs to be considered is what to do with it is after the product is consumed or used is a major problem. Approximately 30% of landfills consist of packaging materials.

Can we effectively reduce packaging by considering the “lifecycle” of packaging?

That is from conception to the ultimate disposal. That’s how packaging solutions are born not just by reducing the amount of packaging material or changing the material is made out of to a supposedly more “eco” friendly alternative.

Ponder how packaging can be integrated into the entire big picture of consumer products. We need to rethink the entire way products are packaged. Yes, many products are overpackaged. But what most consumers don’t understand is that we can’t have products without packaging and what manufactures and CPG’s don’t understand is that consumers want to see lees of it. There in lies the problem, miscommunication about the role of product packaging!

Right now most environmental solutions consist of the 6’Rs.

Recycle: Partner with a company that will turn use packaging into something else after it has been used or consumed;

Example: Terracycle where CPG products are turned into other usable products for sale.

Reduce: That is use less packaging where possible such as reconfiguring a design for better space utilization or lightweighting packaging materials;

Example: Wal-Mart reconfiguring the traditional milk jug to a square bottle.

Refill: Have a container that can be easily refilled with products using a lot less packaging material;

Example: Method refillable cleaning products where you buy a designer container and refill with flexible pouches.

Via SustainableIsGood.com

Renew: Consider using packaging from the renewal natural resources. This is where are the “eco” materials are coming into play;

Example: Plantable packaging embedded with seeds.

Cargo Plant Love (plantable container)

Repurpose: Design the packaging with another purpose in mind after it has been consumed making the package turn into another product.

Example: Pizza boxes that tear apart into plates.

Reuse: Buy products in packaging that can be used over and over again.

Example: Glass bottles that can be refilled.

These are a start but not the ultimate answer.  So stay tuned for ideas thoughts and potential solutions. You have plenty of time to “green “ your packaging for Valentines Day next year.

Tags: Biodegradable, Cargo, Compostable, LifeCycle, lightweighting, overpackaged, packaging, recyle, reduce, refill, renew, repurpose, reuse, Terracycle, Valentine's Day, Wal-Mart