Mar 29 2010
What’s hot in packaging this week and how it will impact your business.
- Why These Complex Times Demand Simpler Packaging @ http://bit.ly/d83qO7
Information overload. How many messages can we assimilate? Packaging is a primary way to get the word out why people should buy your product, but if they are confused you might loose them to someone that tells a better story.
More on point: Does Simple Packaging Sell? @ http://is.gd/8Ep7g - When social media goes anti-social Nestle has a Facebook mess @ http://is.gd/aUdbd
The in vogue strategy is now to use a variety of social media methods to engage the consumer. Sometimes it works sometimes it doesn’t. One thing is for sure if you screw up the world will know it.
More On Point: What Has Twitter Got To Do With Packaging? - Packaging goes mainstream visibility when Seth Godin blogs about it @ http://is.gd/aX4SV
It’s so rare to get good publicity for packaging. The leading pundits always want to rip it. Finally someone out side the “packaging” community that gets it!
More on Point: People Against Packaging - Cosmetics packaging as important as the product quality @ http://tinyurl.com/yf89zcs
Sometimes the outside of the package is as important as what’s inside especially in cosmetics where premium products need premium packaging. Remember the perception thing a $90 product in a $.50 box won’t cut it with consumers.
More on point @ Is What’s On The Outside Of Your Packaging What is Inside? - PangeaOrganics Eco-friendly packaging http://nyti.ms/cosmeticsjar + plantable packaging: http://nyti.ms/plantablebox
Pangea gets it and knows how to maximize their branding with the eco-friendly packaging. They have stayed true to their brand and expanding their offerings.
More on point : Packaging “Greenwash” – Saving the Environment
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