Packaging News You Can Use

• Why These Complex Times Demand Simpler Packaging @ http://bit.ly/d83qO7
  Information overload. How many messages can we assimilate? Packaging is a primary way to get the word out why people should buy your product, but if they are confused you might loose them to someone that tells a better story.
  More on point: Does Simple Packaging Sell? @ http://is.gd/8Ep7g
• When social media goes anti-social Nestle has a Facebook mess @ http://is.gd/aUdbd
  The in vogue strategy is now to use a variety of social media methods to engage the consumer. Sometimes it works sometimes it doesn’t. One thing is for sure if you screw up the world will know it.
  More On Point: What Has Twitter Got To Do With Packaging?
• Packaging goes mainstream visibility when Seth Godin blogs about it @ http://is.gd/aX4SV
  It’s so rare to get good publicity for packaging. The leading pundits always want to rip it. Finally someone out side the “packaging” community that gets it!
  More on Point: People Against Packaging
• Cosmetics packaging as important as the product quality @ http://tinyurl.com/yf89zcs
  Sometimes the outside of the package is as important as what’s inside especially in cosmetics where premium products need premium packaging. Remember the perception thing a $90 product in a $.50 box won’t cut it with consumers.
  More on point @ Is What’s On The Outside Of Your Packaging What is Inside?
• PangeaOrganics Eco-friendly packaging http://nyti.ms/cosmeticsjar + plantable packaging: http://nyti.ms/plantablebox
  Pangea gets it and knows how to maximize their branding with the eco-friendly packaging. They have stayed true to their brand and expanding their offerings.
  More on point : Packaging “Greenwash” – Saving the Environment

Tags: cosmetics packaging, eco friendly, environment, greenwash, Nestle, packaging, Peter Clarke, plantable packaging, Product Ventures, Seth Godin, simple packaging, social media, society, sustainability, Twitter

• Sometimes the outside of the package is as important as what’s inside. People make decisions on the perceived value of your packaging based upon the way it appears on the shelf. If the packaging looks cheap then you are already sending negativity about the product inside.  Appearance counts both inside and out!
  For more insights read: Is What’s On The Outside Of Your Packaging What is Inside?
• People will pay more for your product if you marry the need with the right packaging application. So many of the most innovative new packages have been created to solve a consumer need. AKA the birth of convenience packaging for time crunched consumers.
  For more insights read: Baby’s Got Bling- You Can Package Anything
• Social media can be a blessing or a curse. As U frame your packaging strategy look at what’s working and what’s not. Just because its the in thing to do doesn’t mean it will work for you. Consider all the ramifications before you implement your social media strategy.
  For more insights read: Your Packaging Does What?
• If simplistic is your packaging objective make sure its not so “simple” that you lose your core consumer message. People need to know certain elements about your packaging. If is missing or misunderstood you may lose the sale.
  For more insights read: Does Simple Packaging Sell?
• Packaging innovation can make or break you. Consider 1st is this something the consumer really wants or needs? Just because it sounds good on paper or in theory doesn’t mean its a viable packaging concept.
  For more insights read: How Packaging Can Transform An Industry

Tags: Consumers, convenience packaging, Facebook, LinkedIn, packaging innovation, packaging strategy, packaging tips, retail, simple packaging, social media, Twitter