Jul 27 2011
It’s not just about the packaging of information its what you do with it that counts.
Today I had some interesting conversations online that had to do with business marketing and the packaging of company information.
Some very surprising comments surfaced so I decided I needed to write about it.
I’m considered the most influential social media packaging person. Over 14,000 people listen to me and follow what I have to say on Twitter alone.
But, don’t take my word for listen to what Erin says “Wanted to say you are an idol in packaging social media world.” Thanks Erin @InlinePlastics She and I are connected through Twitter and LinkedIn.
But the most amazing thing is that people just don’t get it. I had a nice conversation with someone on Twitter and wanted to become more engaged in a conversation. Their response was go to the web site and fill out the contact form. You are kidding right!
I pointed this out and they assured me it would go to the right person. Now why would I do that when I can connect directly with the decision maker in a few seconds on Twitter. I get all my clients that way and I never fill out a contact form. What a colossal waste of time!
If fact since I knew I was going to write about this so I did fill out the contact form online. 5 days later no response. This is such an antiquated way of doing business and sends a really bad message.
Here is another social media packaging tip. Please don’t email me and ask me to respond to info @ or contact @. I want to know who you are please. I do business with real people! What’s the point if your dialogue goes into the black hole of nothingness.
Also I know you are trying to be friendly but I enjoy humor and clever repartee but I’m not really interested in whom you ousted as mayor of or the fact that you can be found @. I want and need your input but not meaningless blather.
<<I just ousted @X as the mayor of Zanoni & Facincani on @foursquare! >>
Seriously who cares?
Social media is about providing helpful info so you can be at the forefront of someone’s list when they need your help. To do that you need to provide value in your conversations. Its Ok to have fun while you are doing it. One of my most popular packaging tweets was about a corrugated boat and will it float.
Partner and packaging source expert for MFG.com.
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