Tag Archive 'Twitter'

Jul 27 2011

The Packaging Of Information

Filed under Feature Article

It’s not just about the packaging of information its what you do with it that counts.

Today I had some interesting conversations online that had to do with business marketing and the packaging of company information.

Some very surprising comments surfaced so I decided I needed to write about it.

I’m considered the most influential social media packaging person. Over 14,000 people listen to me and follow what I have to say on Twitter alone.

twitter.com/packagingdiva

But, don’t take my word for listen to what Erin says “Wanted to say you are an idol in packaging social media world.” Thanks Erin @InlinePlastics She and I are connected through Twitter and LinkedIn.

But the most amazing thing is that people just don’t get it. I had a nice conversation with someone on Twitter and wanted to become more engaged in a conversation. Their response was go to the web site and fill out the contact form. You are kidding right!

I pointed this out and they assured me it would go to the right person. Now why would I do that when I can connect directly with the decision maker in a few seconds on Twitter. I get all my clients that way and I never fill out a contact form. What a colossal waste of time!

If fact since I knew I was going to write about this so I did fill out the contact form online. 5 days later no response. This is such an antiquated way of doing business and sends a really bad message.

Here is another social media packaging tip. Please don’t email me and ask me to respond to info @ or contact @. I want to know who you are please. I do business with real people! What’s the point if your dialogue goes into the black hole of nothingness.

Also I know you are trying to be friendly but I enjoy humor and clever repartee but I’m not really interested in whom you ousted as mayor of or the fact that you can be found @. I want and need your input but not meaningless blather.

<<I just ousted @X as the mayor of Zanoni & Facincani on @foursquare! >>

Seriously who cares?

Social media is about providing helpful info so you can be at the forefront of someone’s list when they need your help. To do that you need to provide value in your conversations. Its Ok to have fun while you are doing it. One of my most popular packaging tweets was about a corrugated boat and will it float.

via muscatinejournal.com
So think before you engage, with information overload make every sentence count.
My social media packaging friends get first dibs on profile spots for MFG.com/packaging
new Packaging Marketplace.
For more details send your company info to earlyaccess@mfg.com to reserve your spot.
Happy Packaging!
JoAnn Hines
Packaging Diva
Partner and packaging source expert for MFG.com.
Try joann@packagingdiva.com
678-594-6872
Visit my web site @ http://packagingdiva.com
Follow me on Twitter @ http://twitter.com/packagingdiva
Like 14,000+ people do interested in packaging
Connect with me on LinkedIn @ http://linkedin.com/packagingdiva
Or join my community @ http://facebook.com/packagingdiva

 

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Sep 30 2010

Packaging Tips And Hot Buttons W/O 9/20

Filed under Feature Article

Packaging is very controversial. Just read these tips and hot buttons and you will find out why. For every packaging issue there is a solution. That’s why you need to know the inside scoop on just how big the problem really is and how it might impact your business.

You can also follow me either though my blog here, or on Twitter @packagingdiva. The best option is for you hire me to help you keep abreast of the latest packaging trends technologies and innovations.

Packaging Tips:

  • However you package it, consumers will be watching. Learn what influences them to make a purchasing decision whether to buy your product. Its true that with the right messaging you can compel them to pick up your packaging for a closer look.
  • See who’s on your side of any packaging issue. Every issue has its pros and cons. Create a alliances that work to reinforce your brand. For every packaging group there is an association and many supporting organizations too.

Packaging Hot Buttons:

  • Good housekeeping packaging seal of approval for the Twitter Age http://bit.ly/co4Se7
    Social media will be one of the hot packaging trends of the future. It remains to be seen which technologies will win out.
  • Will U.S. Import France’s Eco-Friendly Wine Pumping System? @ http://bit.ly/a1GS51
    I love this concept.  A while back Tesco was testing refilling detergent but had problems with the machine. Juts think of all the packages you could refill at the store. The question is will the consumer make the effort?
  • Packaging Lawsuits tomatoes and salt @ http://bit.ly/9pkE94 and @ http://bit.ly/chbouQ
    This can get tricky. Your packaging me be ripe for a lawsuit and you don’t even know it. Its critical that you investigate similar packaging before launching your packaging to ensure you are not infringing on someone else’s brand.

If there is an issue you would like to know more about or not sure how to navigate the muddled waters of product packaging? I can help. Just drop me a line with your specific question.

Happy Packaging

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Sep 21 2010

Packaging Hot Buttons and Tips W/O 9/13 Impacting Your Business

Filed under Feature Article

Packaging is very controversial. Just read these tips and hot buttons and you will find out why. For every packaging issue there is a solution. That’s why you need to know the inside scoop on just how big the problem really is and how it might impact your business. You can also follow me either though my blog here, or on Twitter @packagingdiva or the best option you hire me to help you keep abreast of the latest packaging trends technologies and innovations.

Packaging Tips:

  • Packaging is very controversial. For every packaging issue there is a solution.  The key is to know what consumers are looking for in the answer. Find  the right packaging solutions and answers @ http://bit.ly/cETtKB
  • With viral marketing you never know who will be talking about your packaging.  Make sure all your media messages gel. Here are examples of how social media is used on packaging @ http://bit.ly/9YnAma and the Heineken bottle @ http://bit.ly/b7lxiO

Packaging Hot Buttons:

If there is an issue you would like to know more about or not sure how to navigate the muddled waters of product packaging? I can help.

Just drop me a line with your specific question.

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Sep 14 2010

Packaging Hot Buttons and Tips W/O 9/6 Impacting Your Business

Filed under Feature Article

Packaging is very controversial. Just read these tips and hot buttons and you will find out why. For every packaging issue there is a solution. That’s why you need to know the inside scoop on just how big the problem really is and how it might impact your business.

You can also follow me either though my blog here, or on Twitter @packagingdiva. The best option is for you hire me to help you keep abreast of the latest packaging trends technologies and innovations.

Packaging Tips:

  • Whatever you call it wraprage or frustration-free it’s not something you want consumers saying about your packaging. Frustration-free packaging is really a misnomer. It’s really about how unhappy consumers are with hard to open packaging. Just remember one thing Packaging Is Our Friend
    Just one of the reasons consumers are unhappy with manufacturers.  Find out about more problems in Angry Consumer Packaging
  • Event themes are good especially of lots of people are on the same track. What upcoming themes can you piggyback your packaging on? Here’s an example in Baseball, Father’s Day and Packaging
  • I know it’s a little late to  get started for this year but every year I do a breast cancer packaging pick of the day. You can see some cause marketing for breast cancer packaging examples @ http://bit.ly/b5ceEB
  • Plastic bottles to dominate medical packaging or emerging green packaging trend bids goodbye to plastic bottles. Which packaging trend is right?  No one seems to know. One thing is for sure we are still engaged in the “packaging wars”.  Find out more in Clichéd But “Out Of The Box Thinking”
  • What’s trendy or in may get some short term buzz.  What you need is packaging with staying power. Here are some insider tips on The Power Of The Package

Packaging Hot Buttons:

If there is an issue you would like to know more about or not sure how to navigate the muddled waters of product packaging? I can help.

Just drop me a line with your specific question.

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Sep 10 2010

Has Your Packaging Gone To The Dogs?

Filed under Feature Article

This week Packaging World explained the pet industry is recession proof.

So along this theme I decided to reprise an earlier article Has Your Packaging Gone To The Dogs?

Whether it’s for Fido or for Morris, the market for pet products in “nontraditional” outlets (specific to retail outlets outside the traditional pet store venue) should reach nearly $4.2 billion by 2010, according to Market Trends. This area is expected to grow as pet products move into the luxury and “lifestyle” category such as diamond studded collars or designer duds for your pet. Companies like as Eddie Bauer and Louis Vitton are making luxury pet accessories and “must have” pet products. After all, your pet is the most important part of the family. (Just kidding!) But seriously, there is more money spent on things for pets than on babies – a lot more.

Remember when I asked “What’s In You Bottle?” Well, it turns out that dogs have special bottled water too. “PetRefresh® is the only water available today that is specifically designed for the daily hydration needs of pets.

Innovative Bottled Water

Not a treat, but a core nutrient for better health.” Also a new water product for dogs, OOH’s “Pup Cups”, is water in a cup for dogs on the go. They got great brand recognition by donating water to the Humane Society for Hurricane Katrina canine victims.

Portable Packaging

I just love this one: K9 Water Co., a Valencia, Calif.-based company, is selling a line of vitamin-enriched bottled waters for dogs over the Internet.
http://www.k9waterco.com/. A four-pack comes in four flavors — Toilet Water (chicken), Gutter Water (beef), Puddle Water (liver) and Hose Water (lamb).


via pamperedpuppy

The humanization of pets is more than just as part of the family; they are living longer and healthier lives. There are all kinds of innovations in pet “goodies.” The list of packaged things for your dog is endless. In fact, there is even a new word coined, pupperware, to describe this niche. Pupperware n. Dog accessories and toys, particularly ones demonstrated and sold at in-home parties. [Blend of pup and Tupperware.]

Clever Take on Tupperware

via Doggonegood

But just innovation and being trendy doesn’t tell the whole story. People are concerned about a dog’s health too. Vitamins and minerals for Fido present a huge new segment. The big thing in “packaging” is ease of dispensing and use for DIY pet medications. There are a lot of new DIY products offered for when you can do it yourself instead of carting your dog to the vet. Just remember make the instructions simple and easy to read if you want people to buy your product.

Recently “Greenies” (a top selling dog treat) got in trouble with consumers because purchasers claimed the product packaging was not informative enough about the potential choking problem. I don’t know the outcome but its important to note that the consumers blamed the package labeling as part of the problem.

Affluent boomers and other empty nesters are looking at Fido as an integral part of the family. They have money to spend and plenty of it so look for an influx of products geared towards this audience. A good example is Harley Davidson. They see money in the 50+ generation and have developed the companion dog products too.

Think about this unique marketing and packaging application too. Prepared meals for dogs, sounds good enough for humans to eat.
“BENEFUL® ELEVATES PET FOOD TO NEW HEIGHTS WITH
INTRODUCTION OF FIRST-EVER PREPARED MEALS™ FOR DOGS
The difference is visible, as Beneful Prepared Meals showcase the eight, mouth-watering varieties and real food ingredients in clear, ready-to-serve, re-sealable plastic containers – a new packaging innovation in pet food. The new product is being launched regionally in 2006 in 50 percent of the U.S.”

Read To Eat Packaging


via PetSmart

I just had to use this example, Bow Wow Breakfast Cereal for Dogs. It is a new line of dog food intended for morning consumption. The company that makes it claims it’s specifically formulated to meet a dog’s needs in the morning. The thing is pets don’t buy this stuff; people do. So keep that in mind as you develop your product packaging. First, you have to appeal to the “human” side of the dog owner.

Human Food Packaging For Pets


At the Marketing to Women conference at which I recently spoke, I used an example of packaging dog food that appeals to women. Pedigree Dog Food just implemented a reclosable zipper, something SHE will buy. So think “people” when packaging your products for the dogs. You have to first persuade the owner to pick your product up off the shelf. Make sure that in addition to your packaging “going to the dogs” it’s attracting the people too.

Need more recession proofing tips for your business? Read How To Recession proof Your Packaging @ http://bit.ly/aCKEWX
For more insights on what is hot and what is not in packaging contact the Packaging Diva via phone at 678-594-6872 or via http://packagingdiva.com

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