Packaging News You Can Use

Would you buy food that wasn’t packaged? @ http://is.gd/85lyY

I don’t get these articles. Truth is stores get their goods shipped to them in packaging. It’s misleading to say no packaging is involved. And get this you the consumer is paying the ultimate price for damaged goods or unsalable product because of no packaging!!

New packaging technology doubles sushi shelf life. http://bit.ly/dbQrc6

Is that a good thing? Extending the life of sushi? Who’s ready to volunteer?

The brand, the package, the story and the worldview, packaging as sales tool – http://ow.ly/16HOn

I was very excited to see this article. Its rare that someone with media clout sings the praises of packaging. Its usually the opposite that they rant and rave about the bane of product packaging.

Companies Rethink the Box: The State of Green Business 2010 http://ow.ly/17tNv

An update on some of the latest green and sustainable packaging innovations. Of course if you have been following me you know them already.

Tags: extended shelf life, green, packaging, packaging innovations, packaging technology, Seth Godin, sushi, sustainable, Unpackaged

Packaging experts say sustainability remains elusive @ http://is.gd/7MioG
There is no true answer to the sustainability issue everyone has a different opinion and that’s not likely to change. The best option is to be true to your core values and validate, validate, validate any “green” statements you might incorporate.

After 40 years Heinz Revamps Ketchup Packets @ http://is.gd/7I7um
Who says you can’t teach an old dog new tricks. This is a total revision and concept of a packaging problem that has been around for a while. Awesome in conception but lets wait and see the consumers response.

Multi-sensory packaging wins consumers’ attention @ http://bit.ly/b5C6uJ
It’s becoming more and more difficult to engage the consumer on the shelf with like products competing for their attention. Any innovation that makes product stand out from its competitors becomes a competitive advantage

I’m fair and balanced (LOL) Buying ‘Naked’ in Grocery Store with Zero Pkg @ http://tinyurl.com/yh3smfr
This stuff cracks me up as if there is no packaging in the equation. How do they think it gets to the store any way? The packaging fairy??

Tags: Heinz, innovation, ketchup, multi-sensory, packaging, sustainability, Unpackaged, zero packaging

Kraft Sheds 150M Pounds of Packaging @ http://is.gd/7f6EK Current CPG trend is to find ways to reduce packaging consumption. Most accomplished though redesign or changing packaging materials. As you will see in 2010 Packaging Trends Impacting What Consumers Will Buy: Green is no longer on the fringe @ http://packaginguniversity.com/blog/2010/01/11/2010-packaging-trends-2-green-is-no-longer-on-the-fringe/

I-Pad, I-Pad, I-Pad, Spoof and real @ http://is.gd/7aIlZ @ http://is.gd/7aPWL, http://ow.ly/i/odz @ http://is.gd/7dwYS What’s in a name? No matter how good the product the wrong name might spoil it all. In this case getting lots of funny publicity over the name iPad.

Bubble Wrap turns 50: Iconic packaging cushioning celebrates 50 years of “popping up” with new applications: @ http://bit.ly/5QGvHU An excellent example of how you can capitalize in the news with your product packaging. BubbleWrap has inspired students and many packaging designers to create and innovate.

London’s Unpackaged grocery boutique eliminates wasteful packaging @ http://is.gd/6KZKP But how does it get there? This is big trend especially in the UK where there is much more concern over packaging and the environment. Keep an eye out for a similar movement in the US.

Sainsbury’s swaps tinned tomatoes 4 cartons @ http://is.gd/6w0b0 But not everyone is happy As I mention in 2010 Packaging Trends Impacting What Consumers Will Buy the packaging wars have begun with everyone claiming their packaging material is the best. More on point Packaging Trends # 7. Clichéd But “Out Of The Box Thinking” @ http://packaginguniversity.com/blog/2010/01/18/2010-packaging-trends-7-cliched-but-out-of-the-box-thinking/

SPECIAL REPORT: 2010 Packaging Trends Impacting What Consumers Will Buy:

In this fiercely competitive environment where every element of product packaging counts it’s important to understand any external influences that might keep your consumer from buying.

Packaging trends evolve with consumer’s wants and needs and sometimes they can become a primary factor in whether or not your packaging will succeed. It’s hard to assess each individual importance but it’s critical to manage for your overall packaging success.

Please email for a PDF copy of the top ten packaging trends.

Need to know whose got the latest concepts in packaging innovation? I know that’s what I do-track packaging trends and innovation and how it is going to impact your business. And if you are not connected you may be out of luck or out of business by the end of the year.

Get connected with me JoAnn Hines Packaging Diva at my website http://packagingdiva.com

Tags: BubbleWrap, IPad, Kraft, packaging trends, Sainsbury's, Unpackaged