Special Packaging Sustainability
Report By The Packaging Diva

Sustainable Packaging From 'Green To Great'
Confused by all the packaging products touting green and
environmentally friendly packaging? Do you think you are
doing the right thing by choosing sustainable packaging
materials or companies that use them? Does "green" really
influence your purchasing choice of products or is it just
another buzz word?
In this report I explore what really works in the world
of sustainable packaging innovation. Find out how you can
take innovative best sustainable practices and incorporate
them into your brand.
To Order Sustainable Packaging From 'Green To Great'
A unique perspective on what it takes to maximize the appeal
of green packaging.
Click here
BONUS:With your order you will be added to the Packaging
Diva’s client alert email with the latest insight on
product packaging.
Got Soap? How To Package It Simply, Effectively
And Within Budget
Whether you plan to sell on the Internet or in a retail
outlet, do you know the one thing that you need to know to
ensure your products success? You guessed it, THE PACKAGE.
I know how hard it is to have a great idea or product, and
then to have to dig through mounds of information to learn
how to package it. The information you need to know to get
it right is overwhelming.
Packaging is complicated, one mistake and you could be
back to square one. When that happens, unfortunately you
may have lost a lot of money in the process. So, it pays
to do it right the first time and understand the problems
before they become insurmountable. That's why I have created
my special report presented at the Soapmaker's Convention
April 29 in Burlington VT, “Got Soap? How
To Package Your Products Simply, Effectively And Within Budget.”
So don't wait till its too late. Packaging is a complex
equation. It IS the sales person. It IS your brand. It IS
your company and if you haven't given it the consideration
it deserves it will fail or most certainly not live up to
its expectations.
Order this insightful report now at Packaging University
Packaging Your Invention To Sell by JoAnn Hines Packaging Diva
Even if you have a great invention without a package it will
never sell. Lets face it consumers are a fickle bunch. It doesn't
take much to turn them off. In fact, you only have 2.6 second
to turn them on to your invention through your packaging. Yes,
your package is your number one salesperson and once you have
lost the opportunity you may never get it back.
People always contact me whenever they are in trouble. Most of
the time it is after the fact and they want a quick fix to their
packaging woes. Well, it doesn't work that way. Packaging is a
complicated and intricate process. Understanding it requires time
and consideration. It’s not just about getting the product there.
It’s
also about getting the product to SELL.
That's where the unique role of packaging comes into play.
Packaging is a complex equation. It IS the sales person. It IS your
brand. It IS your company and if you haven't given it the
consideration it deserves it will fail or most certainly not live up
to its expectations. It’s a tangle of information out there and what
you don't know CAN get you into trouble. Learn why you should always
make packaging your first thought not your last.
Order Now by
clicking here.
Speaking Engagements:
World Tea Expo
http://www.worldteaexpo.com/
Friday May 30th 11:00- 12:00
Mandalay Bay, Las Vegas, NV
Does Your Packaging Speak Human ?
Information overload. We see over 3,000 advertising messages
a day. It takes about 2.6 seconds to make a purchasing
decision at retail. So why would anyone buy your product
over the competition? You will find out here and learn
the insiders’ secrets of "human speak" and
how to connect your product to your consumer.
By the end of this session you will be able to:
- Effectively influence the consumer.
- Recognize how “warm and fuzzy” translates
into more sales.
- Identify how you can “connect” to consumers.
- Understand what turns off customers.
- Recognize the
knowledge necessary to hear your package and see your
product through the eyes of the consumer.
The presentation is proudly sponsored by
Planet Canit
Planet Canit specializes in distinctive, upscale, customized
tin packaging that supports our clients' branding initiatives,
their marketing strategies, and their bottom-line sales
growth targets. Customers who package their tea in
Planet Canit canisters appreciate an unmatched level of
care and attention to detail throughout the design and
development stages, but more importantly find that brand
recognition and retail sales grow exponentially with the
incorporation of reusable, sustainable containers for their
loose leaf, bag, and sachet products. From our products
and services to our people and perspective, Planet Canit
succeeds by acting and doing things that are Beyond the
Box ™.
Lisa Baer, President
Baer Design Group
Brand Identity, Naming and Package Design
Simply put: We do brand and corporate ID. Our team of veteran
designers, seasoned brand-architects, copywriters and
photographers has been creating memorable brands for
over ten years. We’ve done award-winning work on
everything from technology to tea.
We offer full-service branding: brand identity, corporate
identity, brand architecture, tagline development, naming
and package design. We find identity solutions to branding
problems.
1234 Sherman Ave #107
Evanston, IL 60202
847-866-7300
847-866-7303
lisa@baerdesign.com
www.baerdesign.com
About The Packaging Diva:
JoAnn Hines, the Packaging Diva, has more than 30 years of
expertise in the packaging industry. She has been interviewed on TV
and radio, traveled to China as a packaging summit guide, worked
with the Small Business Administration (SBA), and spoken at the
White House (twice). Why do clients seek her out? They flock to her
because she knows how to package products so that people will buy
them. When Faith Popcorn made her business trend predictions for
2006, she called JoAnn to find out what was going on in the world of
packaging. Businesses large and small call upon the Diva to solve
their packaging problems and to ensure that their packages work to
sell the product.
JoAnn’s advice and articles appear in virtually every packaging
industry publication, numerous business and international
publications, and on many website portals. She is an accomplished
author, speaker, publisher, marketer, and e-commerce expert. She has
received numerous leadership awards and among other honors was named
"One of the 50 most influential packaging leaders in the 20th
century." She is the founder of Women in Packaging, Packaging
Horizons Magazine, Packaging Career Hotline, Packaging Coach,
Packaging Diva and Packaging University.
Member:
Georgia Inventors Association
United Inventors Association
Institute Of Packaging Professionals
Consultants Council
Are you on a deadline for a story or project related to
packaging?
If so, we can assist you in making contact with experts, and key
contacts in the industry. To help us expedite your request, please
e-mail us right away and
be sure to include your name, which media you're with, what kind of
information you're seeking for your story, your deadline date when
you would need the information, along with your phone number and
e-mail address.
Need an industry expert for your story?
JoAnn Hines, Packaging Diva of Packaging University, and Women in
Packaging® founder is available for interviews. Please
contact us to receive a
bio and press kit and to schedule an interview.
Want to do business with
Wal-Mart. Better request the Wal-Mart packaging file. What you don't
know CAN hurt you. Find out the inside scoop first.
Click here to request.

Want to know more about
the role of packaging?
Need to learn how to
package products people will buy?
Just starting a business
that needs to package products?
Need brainstorming about
what packaging works in the current economy?
Contact the #1 consumer product
packaging expert by email, JoAnn, or
by phone at 678-594-6872.
Other places where you can learn more about the Diva' speeches and
articles

Packaging Experts, Packaging Consultants, Packaging Speakers
Packaging University's Public Relations Department can connect you with the country's top leaders, experts,
consultants and speakers, in packaging and related industries. Our
experts work in all facets of packaging and they will speak with you
about new innovations, trends, legislation, technology, and other
packaging news. Contact us if you need experts to interview, article
ideas, news, hot topics, or quotes, opinions, and insights from
prestigious sources.
Click here to contact JoAnn

10 Ways Clients Utilize
the Packaging Diva Packaging Consulting Services
-
They need the services of
a packaging consultant or expert.
-
They want to keep up with
the latest packaging trends, technologies and innovations.
-
They have an upcoming
conference where the need a packaging speaker and packaging expert
for the program.
-
They are expanding into
new consumer markets and require packaging expertise to make their
products sell.
-
They want to target a
specific demographic and need to understand how packaging influences
the way we shop and buy.
-
They have a new product to
introduce and want to make sure their packaging is on target.
-
They are considering a
merger or acquisition and need to understand the intricacies of the
packaging marketplace.
-
They need to find a
packaging vendor to package their products.
-
They need to stay
competitive on what's happening in the packaging industry
Finally,
-
They know nothing about
packaging but need to learn in a hurry.

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