Your packaging question may be answered in this free packaging article...

"5 Easy Steps To Get Started Packaging Your Product"

Feeling overwhelmed while trying to develop a package for your product? I'm not surprised. Packaging is the third largest industry in the country. In fact, there are more than 10,000 packaging manufactures in the US alone. The proliferation of material choices and vendors is extensive. To begin you will have to narrow the resource and material universe before you package anything. That is your first step because you can't have a product without a package.

Which vendor is right for you? What is your packaging material of choice? Do you understand the differences between each material and what value each will bring to marketing your product? How do you sift through the mounds of information and resources to set started packaging your product? Here are 5 easy steps to get you started.

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Hot Packaging Trends

The Packaging Diva's predictions on "hot"packaging trends.

Baby Boomer Products

Women & Product Packaging

Environmental Sustainability And Packaging

Labeling And Ingredients Statements On Packaging (ongoing)

RFID And Packaging

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Packaging Career Hotline Posting
Price $200 Eight week posting to Packaging Career Hotline
( This is for employers only. Info and postings can be found at www.packagingcareerhotline.com)

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Women in Packaging membership

Sign me up for membership in Women in Packaging
Price $175 Professional Membership
( A person who is employed full time in a professional capacity in any facet of the packaging industry)
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Professional Services

Option #1 - Bring the Packaging Diva On Board

This program, aptly titled Diva on Board, is designed for business owners and executives who wish they had someone to talk with and to advise them about maximizing the company's exposure through appropriate media opportunities.

The Diva’s Dream Team of experts work in all facets of packaging and have their finger on the pulse of packaging innovations, trends, legislation, technology, and other packaging news.

Price $1000.00 (shipping charges not applicable)
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Option #2 - Join The Packaging Diva's Dream Team
The Packaging Diva is a one stop shop for packaging resources. Her comprehensive approach connects and provides solutions to the country's top leaders, experts, consultants and speakers in packaging and related industries.

The Diva’s Dream Team of experts work in all facets of packaging and have their finger on the pulse of packaging innovations, trends, legislation, technology, and other packaging news.

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Option #3 - Packaging Diva's Personal Weekly Branding Program
I've been told I have a big head and I do, but guess what I deserve it and you should too. I'm going to share branding secrets with you. Not to clone me of course but to build your own brand so you will be sought after just like me. You will get step by steps instructions on how to maximize your brand or your business in this program. Each week you will receive a personal branding lesson ready for you to implement and propel yourself to the next level. If you are not sure just GOOGLE Packaging Diva or JoAnn Hines and see what I can do for you too!

Price $141.00 for 3 months of personal branding lessons (shipping charges not applicable)
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Option #4 - Hire The Packaging Diva to Transform Your Packaging Laser Evaluation
Photo/artwork review and quick analysis - $400. This consists of reviewing artwork sent to me in electronic format and providing commentary via the telephone. If a written report is required, additional consultation time will be billed at my standard hourly rate.
Price $400.00 (shipping charges not applicable)
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Copy and verbiage review and quick analysis - $400. This consists of reviewing copy sent to me in electronic format and providing commentary via the telephone. If a written report is required, additional consultation time will be billed at my standard hourly rate.
Price $400.00 (shipping charges not applicable)
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Option #5 - Hire The Packaging Diva to Transform Your Package Email Session

This is the ideal way to get sourcing questions answered. This is not for artwork review or package evaluation. Bonus: Packaging News You Can Use E-zine filled with packaging trends, technologies and new ideas.
Price $200.00 per hour (shipping charges not applicable)
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Option #6 - Hire the Packaging Coach to Transform Your Brand
Packaging Coach Coaching Program Includes: Packaging Yourself E-zine filled with tips, tricks and ideas.
Price $400.00 (shipping charges not applicable)
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Option #7 - The Packaging Diva Packaging Evaluation Program
Provide me either with art work or physical packaging samples along with a description of your target consumer and packaging strategy. I'll send you a written report explaining why your packaging is or is not connecting with them and how to fix it along with other insights.

Included is a 20 minute Q&A consultation after the report is completed.
Price $500.00 (shipping charges not applicable)
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Advertising

Option #2
Virtual Microphone
Shout it from the rooftops! You are an expert in your field! Packaging University boasts the best network available in the industry. Get hooked up and drive your success by signing up to be among the experts featured in the Consultant/Speaker's Bureau Directory
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E-Newsletter Sponsorship
Reach 25,000 decision making packaging professionals through Women in Packaging's E-Newsletter Packaging Horizons Online
Price $300.00
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PackagingUniversity.com Event Calendar
Bring the world to your doorstep. Post your packaging conference, event or seminar on the Packaging University Calendar.
Price $25.00   (Per event posting)
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Option #5
Packaging Launch Online Critique: BASIC LISTING

Worried about launching a product and the packaging is going to fail to "connect" with consumers? The average packaging design costs $7,000.

Here is a great way to find out what your buyer thinks about your packaging early in the process. Let your package be critiqued before you invest serious dollars and have a packaging failure or a package that doesn't live up to expectations.

I'll provide eyes on board to give your packaging a review before you commit.

Includes submission of one packaging jpeg and a short description.
Size specifications will be provided with your order.

Price $250.00 (shipping charges not applicable)

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Option #7
Packaging Diva Dream Team Video:
You must be a Packaging Diva Dream Team Member To Participate

Every week I get hundreds of calls from packaging professionals who are seeking suppliers, resources and services. Quite frankly, because I get so many inquiries I cannot keep up with the demand although I would love to share the wealth.

Showcase your expertise with your own video on my highly trafficked packaging web site.
Video instructions with be provided with your order.

Price $150.00 (shipping charges not applicable)

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Teleclasses and Workshops

Keep checking back with us for new items. Any items not available through our "store" are available by linking to other sites. We will be expanding our offering as we grow. If you have any questions, please contact us at: bookstore@packaginguniversity.com

Best Buys

Option #1
The Diva's Best Deal    CD ROM VERSION (PDF)
Order all 3 CD's Parts #1,2, and 3 for just $25.00
Price $25.00 For more info see http://www.packagingcoach.com/everythingaboutpackaging.htm
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Option #2
The Diva's Best Deal #2   CD ROM VERSION (PDF)
Order all 3 CD's Parts #4, 5, and 6 for just $25.00
Price $25.00 For more info see http://www.packagingcoach.com/everythingaboutpackaging.htm
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Option #3
The Best of the Diva - Part 1     DELIVERED ELECTRONICALLY
Price $10.00 For more info see http://www.packagingcoach.com/everythingaboutpackaging.htm
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The Best of the Diva - Part 1     CD ROM VERSION (PDF)
Price $13.95 (includes s&h) For more info see http://www.packagingcoach.com/everythingaboutpackaging.htm
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Option #5
The Best of the Diva - Part 2     DELIVERED ELECTRONICALLY
Price $10.00 For more info see http://www.packagingcoach.com/everythingaboutpackaging.htm
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The Best of the Diva - Part 2     CD ROM VERSION (PDF)
Price $13.95 (includes s&h) For more info see http://www.packagingcoach.com/everythingaboutpackaging.htm
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The Best of the Diva - Part 3     DELIVERED ELECTRONICALLY
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The Best of the Diva - Part 3     CD ROM VERSION (PDF)
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The Best of the Diva - Part 4     DELIVERED ELECTRONICALLY
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The Best of the Diva - Part 4     CD ROM VERSION (PDF)
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Option #11
The Best of the Diva - Part 5     DELIVERED ELECTRONICALLY
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The Best of the Diva - Part 5     CD ROM VERSION (PDF)
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The Best of the Diva - Part 6     DELIVERED ELECTRONICALLY
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The Best of the Diva - Part 6     CD ROM VERSION (PDF)
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The Best of the Diva - Part 7     DELIVERED ELECTRONICALLY
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The Best of the Diva - Part 7     CD ROM VERSION (PDF)
Price $13.95 (includes s&h) For more info see http://www.packagingcoach.com/everythingaboutpackaging.htm
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Books, Articles & CD's

Do It Yourself Packaging Workbook CD+shipping
Price $69.95 For more info see http://www.doityourselfpackaging.com
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White Papers & Special Reports

Option #1

Does Your Packaging Speak Human?

Information overload. We all suffer from it. With a plethora of external influences pulling at retail, what is going to persuade the consumer to zero in and choose your product? More importantly, are you speaking the right language to sway someone to read the product information on the package and make the purchase?

It takes about 2.6 seconds to make a purchase decision. Why will someone pick up your product instead of your competitor's? What compels them to buy your product? What will make your product "connect" over another?

Order now to find out if your product packaging understands human speak.

Option #2

Got Soap? How To Package It Simply, Effectively And Within Budget
PDF (To be read with Adobe Acrobat Reader)
Packaging is complicated, one mistake and you could be back to square one. When that happens, unfortunately you may have lost a lot of money in the process. So, it pays to do it right the first time and understand the problems before they become insurmountable. That's why I have created my special report, “Got Soap? How To Package Your Products Simply, Effectively And Within Budget.”

Packaging is complicated, one mistake and you could be back to square one. When that happens, unfortunately you may have lost a lot of money in the process. So, it pays to do it right the first time and understand the problems before they become insurmountable. That's why I have created my special report presented at the Soapmaker's Convention April 29 in Burlington VT, “Got Soap? How To Package Your Products Simply, Effectively And Within Budget.” Packaging is complicated, one mistake and you could be back to square one. When that happens, unfortunately you may have lost a lot of money in the process. So, it pays to do it right the first time and understand the problems before they become insurmountable. That's why I have created my special report presented at the Soapmaker's Convention April 29 in Burlington VT, “Got Soap? How To Package Your Products Simply, Effectively And Within Budget.”

Option #3

Sustainable Packaging From 'Green To Great'
DOWNLOADABLE PDF (To be read with Adobe Acrobat Reader)

Confused by all the packaging products touting green and environmentally friendly packaging? Do you think you are doing the right thing by choosing sustainable packaging materials or companies that use them? Does "green" really influence your purchasing choice of products or is it just another buzz word? Find out the answers in this special report Sustainable Packaging From 'Green To Great'

Price $15.00
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Option #4

Packaging Your Invention to Sell
DOWNLOADABLE PDF (To be read with Adobe Acrobat Reader)
Even if you have a great invention without the right package it will never sell. Lets face it consumers are a fickle bunch. It doesn't take much to turn them off. If fact, you only have 2.6 seconds to turn them on to your invention through your packaging. Yes, your package is your number one salesperson and once you have lost the opportunity you may never get it back.
Price $15.00 For more info see http://packaginguniversity.com/pkgedutrainseminars.htm
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Option #5

Are You Talking to Me?
DOWNLOADABLE PDF (To be read with Adobe Acrobat Reader)
Seniors are a prime and growing target audience. Does your product speak to them? Does your product’s packaging compel them to buy it? If not, you are missing a very important market segment. Find out how to reach this audience in this 15 page special report.
Price $15.00 For more info see http://www.packagingcoach.com/everythingaboutpackaging.htm
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Option #6

If You Package It Will They Buy?
DOWNLOADABLE PDF (To be read with Adobe Acrobat Reader)
Price $15.00 For more info see http://www.packagingcoach.com/everythingaboutpackaging.htm
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Option #7

If You Package It Will She Buy?
DOWNLOADABLE PDF (To be read with Adobe Acrobat Reader)
Price $15.00 For more info see http://www.packagingcoach.com/everythingaboutpackaging.htm
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Option #8
Is Your Packaging Female-Friendly?
DOWNLOADABLE PDF (To be read with Adobe Acrobat Reader)
Price $15.00 For more info see http://www.packagingcoach.com/everythingaboutpackaging.htm
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Option #9

Packaging Your Products to Boomers
DOWNLOADABLE PDF (To be read with Adobe Acrobat Reader)
Price $15.00 For more info see http://www.packagingcoach.com/everythingaboutpackaging.htm
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Career Services and Help

Option #1
Survival Skills for Students     DELIVERED ELECTRONICALLY
Price $10.00 For more info see http://www.packagingcoach.com/products.htm
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Option #2
Best Buy Help 12 Students with their careers
Survival Skills for Students     DELIVERED ELECTRONICALLY
Price $100.00 For more info see http://www.packagingcoach.com/products.htm
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Option #3
Thurvival Skills     DELIVERED ELECTRONICALLY
Price $10.00 For more info see http://www.packagingcoach.com/products.htm
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Option #4
Be a Hunter...and capture the perfect packaging job     SPIRAL BOUND BOOK VERSION
Price $24.99 (does not include shipping & handling which is calculated by cart)
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Option #5
Be a Hunter...and capture the perfect packaging job     CD ROM VERSION (PDF)
Price $14.99 (does not include shipping & handling which is calculated by cart)
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Be a Hunter...and capture the perfect packaging job      DOWNLOADABLE E-BOOK (PDF)
Price $9.99
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Option #7
FIRED!... Laid off, Unemployed or about to lose your job
DOWNLOADABLE PDF (To be read with Adobe Acrobat Reader)
Price $10.00 For more info see http://www.packagingcoach.com/products.htm
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Option #8
QUID-PRO-QUO for Women
DOWNLOADABLE PDF (To be read with Adobe Acrobat Reader)
Price $10.00 For more info see http://www.packagingcoach.com/products.htm
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Option #9
How to Find a Good Recruiter Fast
DOWNLOADABLE PDF (To be read with Adobe Acrobat Reader)
Price $10.00      For more info see http://www.packagingcoach.com/products.htm
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Option #10
How to Have a Good Recruiter Find You Even Faster
DOWNLOADABLE PDF (To be read with Adobe Acrobat Reader)
Price $10.00      For more info see http://www.packagingcoach.com/products.htm
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Option #11
Five Deadly Sins of Packaging
DOWNLOADABLE PDF (To be read with Adobe Acrobat Reader)
Price $10.00      For more info see http://www.packagingcoach.com/products.htm
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Option #12
How to Become an Expert in Your Field
DOWNLOADABLE PDF (To be read with Adobe Acrobat Reader)
Price $10.00      For more info see http://www.packagingcoach.com/products.htm
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Option #13
Twelve insider tips to maximize your e-mail for business opportunities
DOWNLOADABLE PDF (To be read with Adobe Acrobat Reader)
Price $10.00      For more info see http://www.packagingcoach.com/products.htm
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Option #14
Ultimate Interview Planner & Checklist
DOWNLOADABLE PDF (To be read with Adobe Acrobat Reader)
Price $10.00      For more info see http://www.packagingcoach.com/products.htm
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Option #15
Spring Cleaning Career Quiz
DOWNLOADABLE PDF (To be read with Adobe Acrobat Reader)
Price $10.00      For more info see http://www.packagingcoach.com/products.htm
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Option #16
The Packaging Yourself Workbook CD Series
Price $39.95 (does not include shipping & handling which is calculated by cart)
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                  Go to http://www.packagingcoach.com for full description

For more info on these services, visit: http://www.packagingcoach.com/products.htm

Option #17
Resume Critique Service
The packaging coach will review and give an opinion on your resume
Price $49.00 (shipping charges not applicable)
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Option #18
Resume Critique Service
One-on-one full resume critique with the packaging coach
Price $99.00 (shipping charges not applicable)
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Option #19
Self Analysis Cheat Sheets
Need an idea how you are doing in your career management? Not sure you are getting ahead like you should?
For more info see http://www.packagingcoach.com/products.htm
Price $15.00 WMPKG member price
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Option #20
Resume Bank Listing
Post your resume on the largest packaging job board in cyberspace, Packaging Career Hotline. Let everyone know you are the best candidate for the job.
Price $15.00 WMPKG member price
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Option #21
Price $25.00 Non-WMPKG member price
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Option #22
Bio Writing Service
Not sure how to toot your own horn? Let our professional biography writers pick the best way to promote you for success.
Price $50.00 WMPKG member price
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Option #23
Price $100.00 Non-WMPKG member price
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Option #24
Speaker's Cheat Sheets and Checklist
Ensure you have everything you need to present your topic best. Kit includes press release template and speaker's bureau templates, list of the 10 essentials for your speaker's press kit, and articles 10 Ways to Use Public Speaking to Further your Career Goals; How to Customize your Bio for each Speech.
Price $15.00 WMPKG member price
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Option #25
Price $25.00 Non-WMPKG member price
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