JoAnn Hines, The Packaging Diva

JoAnn Hines
The Packaging Diva

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Hot Packaging Trends

The Packaging Diva's predictions on "hot"packaging trends.

Baby Boomer Products

Women & Product Packaging

Environmental Sustainability And Packaging

Labeling And Ingredients Statements On Packaging (ongoing)

RFID And Packaging

Need to know more? Contact the

Packaging Diva
via phone
678-594-6872
or via email

 

Solutions

Diva on Board

"I need more publicity for my packaging products and services."

I hear this from everyone - individuals and inventors, small businesses, nonprofit foundations - even large businesses. Whether you're working your own guerilla publicity campaign or paying out hefty sums of your PR budget, you're not getting as much media attention as you'd like. As a matter of fact, even the PR agencies aren't getting as much media attention as they'd like!

I think I've found a solution for many of you... Diva on Board

Here's how it works:

This program, aptly titled Diva on Board, is designed for business owners and executives who wish they had someone to talk with and to advise them about maximizing the company's exposure through appropriate media opportunities.

Now you can include the Packaging Diva as an adjunct for your organization ... and for a very reasonable investment. The Diva has 30+ years of branding experience and can become your ongoing resource for information and advice on all aspects of PR for your business.

It's a retainer program where I watch for opportunities to promote your company and its services. I will help you craft the correct spin to get the most mileage from every opportunity. You can also use me to help you assess other promotional opportunities such as whether to exhibit at a trade show and which trade shows will give you the most return on your investment. It's like having a customized marketing director just for your business!

The difference between traditional PR that doesn't always work and Diva on Board is me. The Packaging Diva is a brand name that is recognized around the world. That's because my success has been built on researching trends and innovations that affect the packaging industry and sharing that knowledge with my clients to help you recognize how your business can be impacted.

I'm able to offer this unique opportunity to a few select clients in 2007. Sign up today for 3 months of the Diva On Board and see the effects that good media coverage will bring for your business.

The fee is $1,000 per month and is payable at the beginning of each month. Diva on Board will begin accepting memberships from everyone on January 1, but we're letting the Diva's readers sign up now because we want to be sure you get a space. Enrollment is extremely limited, so sign up quickly to guarantee your place.

Need more info or want to hear from satisfied clients? click here

If you are ready now to start transforming your brand sign up here.

All Things Packaging

If you are seeking packaging, packaging assistance, packaging help, packaging expertise, packaging consultants, packaging designers or requests for packaging proposals, I can help you with your packaging questions, issues and problems. I will find your packaging solution.

If you need a quick answer to your packaging problem why not spend some time with me, the Packaging Diva? I get so many inquiries to review packaging concepts for people who need packaging problems solved in a hurry, so I have created the laser evaluation session.

For two hours of my time I will provide the following:

Photo/artwork review and quick analysis - $400. This consists of reviewing artwork sent to me in electronic format and providing commentary via the telephone. If a written report is required, additional consultation time will be billed at my standard hourly rate.

Copy and verbiage review and quick analysis - $400. This consists of reviewing copy sent to me in electronic format and providing commentary via the telephone. If a written report is required, additional consultation time will be billed at my standard hourly rate.

All laser services are paid in advance via my secure online server. Click here to purchase.

Got a packaging success story?

Tell us how you developed your product packaging and what you did to target your specific audience. We would like examples of before and after packaging that shows new product innovation or packaging a product in a unique and different way.

Are you a women owned packaging business?

I'm getting so many inquiries for women owned businesses in packaging and women who want to do business with other women I have decided to create a directory.

Listing is as simple as filling out a form. The investment is nominal $100 (admin. fee) The directory will be available electronically for anyone that wants to do business with you.

Can I count you in? Click here to fill out the form.

The Packaging Diva wants to know how she can help you solve your packaging problem!

Look for real examples shortly of the Packaging Diva in action with her clients.

The Packaging Diva's Dream Team Provides Solutions For Your Packaging Business.

The Packaging Diva is a one stop shop for packaging resources. My comprehensive approach connects and provides solutions to the country's top leaders, experts, consultants and speakers in packaging and related industries. The Diva’s Dream Team of experts work in all facets of packaging and have their finger on the pulse of innovations, trends, legislation, technology, and other packaging news.

What's the latest buzz in "green packaging and how it will impact the environment?"

I get dozens of new "green" product releases and I'm happy to share them with you. (These releases are for information only and I make no recommendation as to their efficacy.) Click here To see what's new. I'll send you the file.

What type packaging does Walmart want?

I'm collating releases that pertain to Walmart and its packaging requirements. I'm happy to share them with you. (This file is information only and I make no recommendation as to their validity.) Click here to see what's important. I'll send you the file.

What are some of the latest packaging innovations that could impact you?

I get dozens of new product releases and I'm happy to share them with you.  (These releases are for information only and I make no recommendation as to their efficacy.) Click here to see what's new. I'll send you the file.

I Hate Packaging Packaging - The Misunderstood Industry.

Factoids:

  • Packaging is the third largest industry in the US;
  • 10% of every dollar spent at retail can be directly attributed to packaging;
  • The packaging industry employs over a million people.
  • With out a package you can't have a product.

So why do people insist of giving packaging such a "bad wrap?" Here are some recent cases.

3 On Your Side: Problem Packaging
CBS 3 - Philadelphia,PA,USA

... Hospital said the hard plastic is taking a slice out of too many people. ... Mary Ann Falkman with Packaging Digest Magazine said it's for one simple reason. ... http://cbs3.com/consumer/local_story_201223320.html 

Plastic Packaging Causing Big Pains
WCCO - Minneapolis,MN,USA

... “Probably a couple times a week people come in. They've either cut themselves with Exacto knives or scissors, or the actual packaging itself,” says Dr ... http://wcco.com/seenon/local_story_189002427.html 

Packaging - it keeps freshness in ... and me out
Evansville Courier & Press (subscription) - Evansville,IN,USA

... mood today. We use to send people to the moon. We receive ... the chest. So why can't we make packaging that a normal human can open? Why does ... http://www.courierpress.com/news/2006/aug/11/packaging---it-keeps-freshness-in-and-me-out/ 

This Is Broken - Hard-to-open packaging

This Is Broken is a project to make companies more aware of their customer experience. Submit your own entry. ... Broken: Hard-to-open packaging. Another good one from David Pogue ... I hat...

 www.thisisbroken.com/b/2006/02/hardtoopen_pack.html 

Wrap Rage? Ergonomics Could Make That Package Easier To Open

Got a package that's hard to open? Design experts say ergonomics could help. ... the annoyance and frustration felt due to hard-to-open packaging. But, says a recent article reported ... pu... www.ergoweb.com/news/detail.cfm?id=1006 

News 8 :: KFMB Stations, San Diego, California

This is the web site for KFMB TV Local 8 News in San Diego, California. ... Not when it comes to those hard-to-open plastic packages ... CDs are hard to open by the time you finally get thr...

 www.kfmb.com/features/consumer_alert/story.php?id=37816 

Wrap Rage: indestructible packaging, endless twisties turn nursery ...

Blogging Stocks - USA

... Estimates are that 6,000 people go to the emergency room every year after tussling with packaging, on toys, on tools, on home appliances. ...

http://gm.bloggingstocks.com/2006/12/04/wrap-rage-indestructible-packaging-endless-twisties-turn-nurse/#comments  

Customers Turned Off By a Product's Package

Packaging's Secure Marketing Role

http://news.powerpr.com/public/item/146468  

BLOGGERS HATE PACKAGING TOO:
Read some of the rants about packaging

Death to impregnable plastic packaging!

http://blogs.chron.com/techblog/archives/2006/08/death_to_impreg.html 

Packaging Hell - Time to Rise Up!
14 Aug 2006 by sean@NOSPAMMYseanalexander.com  (Sean Alexander) - References

THANK YOU to maverick Mark Cuban and C|Net's Blogma for ranting about a topic I've also been on the warpath over for years- product packaging that makes the customer the enemy. We've all experienced it- tough plastic-molded around the ...

Addicted to Digital Media - http://blog.seanalexander.com/ 

Forget airline security issues.

Pooh pooh gasoline prices. You know what the real detriment is to peace, prosperity and the American way? Product packaging. That will be the downfall of civilization as we know it.

http://brentclanton.blogspot.com/2006/08/packing-it-in.html 

Seagate Leaves me bloody
11 Aug 2006 by Mark Cuban - References

I love seagate products, but what genius designed the packaging for their 6gb Pocket Hard Drive ? THe drive came packaged in one of those impregnable plastic shells (see picture in link above) that makes it look pretty on retail shelves ...

Blog Maverick - http://www.blogmaverick.com/

PackagingUniversity.com

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Kennesaw, GA 30144-1300

 

Phone: (678) 594-6872

Click Here to Contact JoAnn

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