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Solutions
Diva on Board
"I need more publicity for my packaging products and services."
I hear this from everyone - individuals and inventors, small
businesses, nonprofit foundations - even large businesses. Whether
you're working your own guerilla publicity campaign or paying out
hefty sums of your PR budget, you're not getting as much media
attention as you'd like. As a matter of fact, even the PR agencies
aren't getting as much media attention as they'd like!
I think I've found a solution for many of you... Diva on Board
Here's how it works:
This program, aptly titled Diva on Board, is designed for
business owners and executives who wish they had someone to talk
with and to advise them about maximizing the company's exposure
through appropriate media opportunities.
Now you can include the Packaging Diva as an adjunct for your
organization ... and for a very reasonable investment. The Diva has
30+ years of branding experience and can become your ongoing
resource for information and advice on all aspects of PR for your
business.
It's a retainer program where I watch for opportunities to
promote your company and its services. I will help you craft the
correct spin to get the most mileage from every opportunity. You can
also use me to help you assess other promotional opportunities such
as whether to exhibit at a trade show and which trade shows will
give you the most return on your investment. It's like having a
customized marketing director just for your business!
The difference between traditional PR that doesn't always work
and Diva on Board is me. The Packaging Diva is a brand name that is
recognized around the world. That's because my success has been
built on researching trends and innovations that affect the
packaging industry and sharing that knowledge with my clients to
help you recognize how your business can be impacted.
I'm able to offer this unique opportunity to a few select clients
in 2007. Sign up today for 3 months of the Diva On Board and see the
effects that good media coverage will bring for your business.
The fee is $1,000 per month and is payable at the beginning of
each month. Diva on Board will begin accepting memberships from
everyone on January 1, but we're letting the Diva's readers sign up
now because we want to be sure you get a space. Enrollment is
extremely limited, so sign up quickly to guarantee your place.
Need more info or want to hear from satisfied clients?
click here
If you are ready now to start transforming your brand
sign up here.
All Things Packaging
If you are seeking packaging, packaging assistance, packaging
help, packaging expertise, packaging consultants, packaging
designers or requests for packaging proposals, I can help you with
your packaging questions, issues and problems. I will find your
packaging solution.
If you need a quick answer to your packaging problem why not
spend some time with me, the Packaging Diva? I get so many inquiries
to review packaging concepts for people who need packaging problems
solved in a hurry, so I have created the laser evaluation session.
For two hours of my time I will provide the following:
Photo/artwork review and quick analysis - $400. This consists of
reviewing artwork sent to me in electronic format and providing
commentary via the telephone. If a written report is required,
additional consultation time will be billed at my standard hourly
rate.
Copy and verbiage review and quick analysis - $400. This consists
of reviewing copy sent to me in electronic format and providing
commentary via the telephone. If a written report is required,
additional consultation time will be billed at my standard hourly
rate.
All laser services are paid in advance via my secure online
server.
Click here to purchase.
Got a packaging success story?
Tell us how you developed your product packaging and what you
did to target your specific audience. We would like examples of
before and after packaging that shows new product innovation or
packaging a product in a unique and different way.
Are you a women owned packaging business?
I'm getting so many inquiries for women owned businesses in
packaging and women who want to do business with other women I have
decided to create a directory.
Listing is as simple as filling out a form. The investment is
nominal $100 (admin. fee) The directory will be available
electronically for anyone that wants to do business with you.
Can I count you in? Click
here to fill out the form.
The Packaging Diva wants to know how she can help you solve your
packaging problem!
Look for real examples shortly of the Packaging
Diva in action with her clients.
The Packaging Diva's Dream Team Provides Solutions For Your
Packaging Business.
The Packaging Diva is a one stop shop for packaging resources. My
comprehensive approach connects and provides solutions to the
country's top leaders, experts, consultants and speakers in
packaging and related industries. The Diva’s Dream Team of experts
work in all facets of packaging and have their finger on the pulse
of innovations, trends, legislation, technology, and other packaging
news.
What's the latest buzz in "green packaging and how it will
impact the environment?"
I get dozens of new "green" product releases and I'm happy to
share them with you. (These releases are for information only and I
make no recommendation as to their efficacy.)
Click here To see what's
new. I'll send you the file.
What type packaging does Walmart want?
I'm collating releases that pertain to Walmart and its packaging
requirements. I'm happy to share them with you.
(This file is information only and I make no recommendation
as to their validity.)
Click here to see what's
important. I'll send you the file.
What are some of the latest packaging innovations that could
impact you?
I get dozens of new product releases and I'm happy to share them
with you. (These releases are for
information only and I make no recommendation as to their efficacy.)
Click here to see what's
new. I'll send you the file.
I Hate Packaging
Packaging - The Misunderstood Industry.
Factoids:
- Packaging is the third largest industry in the US;
- 10% of every dollar spent at retail can be directly attributed
to packaging;
- The packaging industry employs over a million people.
- With out a package you can't have a product.
So why do people insist of giving packaging such a "bad wrap?" Here
are some recent cases.
3 On Your Side: Problem Packaging
CBS 3 - Philadelphia,PA,USA
... Hospital said the hard plastic is taking a slice out of too
many people. ... Mary Ann Falkman with Packaging Digest Magazine
said it's for one simple reason. ...
http://cbs3.com/consumer/local_story_201223320.html
Plastic Packaging Causing Big Pains
WCCO - Minneapolis,MN,USA
... “Probably a couple times a week people come in. They've
either cut themselves with Exacto knives or scissors, or the actual
packaging itself,” says Dr ...
http://wcco.com/seenon/local_story_189002427.html
Packaging - it keeps freshness in ... and me out
Evansville Courier & Press (subscription) - Evansville,IN,USA
... mood today. We use to send people to the moon. We receive ...
the chest. So why can't we make packaging that a normal human can
open? Why does ...
http://www.courierpress.com/news/2006/aug/11/packaging---it-keeps-freshness-in-and-me-out/
This Is Broken - Hard-to-open packaging
This Is Broken is a project to make companies more aware of their
customer experience. Submit your own entry. ... Broken: Hard-to-open
packaging. Another good one from David Pogue ... I hat...
www.thisisbroken.com/b/2006/02/hardtoopen_pack.html
Wrap Rage? Ergonomics Could Make That Package Easier To Open
Got a package that's hard to open? Design experts say ergonomics
could help. ... the annoyance and frustration felt due to
hard-to-open packaging. But, says a recent article reported ... pu...
www.ergoweb.com/news/detail.cfm?id=1006
News 8 :: KFMB Stations, San Diego, California
This is the web site for KFMB TV Local 8 News in San Diego,
California. ... Not when it comes to those hard-to-open plastic
packages ... CDs are hard to open by the time you finally get thr...
www.kfmb.com/features/consumer_alert/story.php?id=37816
Wrap Rage: indestructible packaging, endless twisties turn nursery
...
Blogging Stocks - USA
... Estimates are that 6,000 people go to the emergency room
every year after tussling with packaging, on toys, on tools, on home
appliances. ...
http://gm.bloggingstocks.com/2006/12/04/wrap-rage-indestructible-packaging-endless-twisties-turn-nurse/#comments
Customers Turned Off By a Product's Package
Packaging's Secure Marketing Role
http://news.powerpr.com/public/item/146468
BLOGGERS HATE PACKAGING TOO:
Read some of the rants about packaging
Death to impregnable plastic packaging!
http://blogs.chron.com/techblog/archives/2006/08/death_to_impreg.html
Packaging Hell - Time to Rise Up!
14 Aug 2006 by
sean@NOSPAMMYseanalexander.com (Sean Alexander) - References
THANK YOU to maverick Mark Cuban and C|Net's Blogma for ranting
about a topic I've also been on the warpath over for years- product
packaging that makes the customer the enemy. We've all experienced
it- tough plastic-molded around the ...
Addicted to Digital Media -
http://blog.seanalexander.com/
Forget airline security issues.
Pooh pooh gasoline prices.
You know what the real detriment is to peace, prosperity and the
American way? Product packaging. That will be the downfall of
civilization as we know it.
http://brentclanton.blogspot.com/2006/08/packing-it-in.html
Seagate Leaves me bloody
11 Aug 2006 by Mark Cuban - References
I love seagate products, but what genius designed the packaging
for their 6gb Pocket Hard Drive ? THe drive came packaged in one of
those impregnable plastic shells (see picture in link above) that
makes it look pretty on retail shelves ...
Blog Maverick -
http://www.blogmaverick.com/
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